{"product_id":"sensory-analysis-and-consumer-research-in-new-product-development-hardcover","title":"Sensory Analysis and Consumer Research in New Product Development - Hardcover","description":"\u003cp\u003eby \u003cb\u003eClaudia Ruiz-Capillas\u003c\/b\u003e (Editor), \u003cb\u003eAna Herrero Herranz\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eSensory analysis and consumer research are relevant tools in innovation and\u003c\/p\u003e\u003cp\u003enew product development, from design to commercialization. This Special Issue\u003c\/p\u003e\u003cp\u003ehas collected 13 valuable scientific contributions, including 1 review, 12 original\u003c\/p\u003e\u003cp\u003eresearch articles and an editorial. The SI provides an interesting outlook\u003c\/p\u003e\u003cp\u003eand better understanding of sensorial analysis with the different techniques and\u003c\/p\u003e\u003cp\u003econsumer research on new product development. Important practical applications\u003c\/p\u003e\u003cp\u003ehave been reported on the development of different novel, functional and\u003c\/p\u003e\u003cp\u003eenhanced products (meat, fish, biscuits, yogurt, porridge, hybrid meat, molecular\u003c\/p\u003e\u003cp\u003eproducts, etc.), which helps increase knowledge in this field. This SI is\u003c\/p\u003e\u003cp\u003every useful for both present and future uses for the different players involved in\u003c\/p\u003e\u003cp\u003ethis kind of product development (industry, companies, researchers, scientists, \u003c\/p\u003e\u003cp\u003emarketing, merchandising, consumers, etc.).\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 222\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.75 x 9.61 x 6.69 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 28, 2021\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51751454834976,"sku":"9783036514260","price":73.62,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/4a705156f356f08fa4d575b8e3f9bfbb.webp?v=1779973604","url":"https:\/\/ebocreations.com\/products\/sensory-analysis-and-consumer-research-in-new-product-development-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}