{"product_id":"seo-help-20-practical-steps-to-power-your-content-creation-marketing-and-branding-in-the-new-ai-world-of-google-search-paperback","title":"SEO Help: 20 Practical Steps to Power your Content Creation, Marketing and Branding in the new AI World of Google Search - Paperback","description":"\u003cp\u003eby \u003cb\u003eDavid Amerland\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe original SEO Help kicked off the trend for down-to-Earth, practical SEO advice that helps your online business succeed. The previous edition of this book won Book Authority's \"Best SEO Book of All Time\" award. \u003c\/p\u003e\u003cp\u003eSubstantially revised with 80% new content this edition builds on the tradition of practical, actionable SEO tips and practices that take full advantage of changes in Google's search to help your business succeed. This edition of SEO Help, tells you what to do, when and how in order to make sure that every item of content you create, whether that is text, video, podcast or graphic; works in your favor.\u003c\/p\u003e\u003cp\u003eIn this edition of SEO Help you will also learn: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eHow the increasing use of artificial intelligence (AI) and machine learning affects search, marketing and branding (and how to take advantage of it all).\u003c\/li\u003e \u003cli\u003eWhat the fragmentation of search means to your brand and your business and how to make the most of what you currently do.\u003c\/li\u003e \u003cli\u003eWhat to do to make your brand stand out from the crowd without increasing the output of your content creation efforts.\u003c\/li\u003e \u003cli\u003eWhat to do to increase trust in your brand and the content you create in a time of negative news stories and fake news.\u003c\/li\u003e \u003cli\u003eHow to better use Google's Knowledge Graph (KG) to increase the trustworthiness of your digital presence.\u003c\/li\u003e \u003cli\u003eWhy marketing and branding cannot be separated from search and your business' SEO practices.\u003c\/li\u003e \u003cli\u003eHow to leverage the fragmented social media landscape to your advantage.\u003c\/li\u003e \u003cli\u003eHow to future-proof your business against constant changes in search.\u003c\/li\u003e \u003cli\u003eThe true impact of Google's mobile index on your digital business.\u003c\/li\u003e \u003cli\u003eWhat feasible shortcuts exist in search marketing and branding.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eLike before, each chapter is thin on theory and heavy on practical steps you need to take. Like before, each chapter ends with a full practical-steps guide you should be implementing to make sure your business stays viable. \u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 198\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.42 x 8.27 x 5.83 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 29, 2020\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51790871101728,"sku":"9781844810307","price":31.66,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/01eaef899fca2eaab29ea7990a04ec22.webp?v=1780686729","url":"https:\/\/ebocreations.com\/products\/seo-help-20-practical-steps-to-power-your-content-creation-marketing-and-branding-in-the-new-ai-world-of-google-search-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}