{"product_id":"sesame-street-and-the-reform-of-childrens-television-paperback","title":"Sesame Street and the Reform of Children's Television - Paperback","description":"\u003cp\u003eby \u003cb\u003eRobert W. Morrow\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eOutstanding Academic Title for 2007, \u003ci\u003eChoice\u003c\/i\u003e Magazine\u003c\/p\u003e\u003cp\u003eBy the late 1960s more than a few critics of American culture groused about the condition of television programming and, in particular, the quality and content of television shows for children. In the eyes of the reform-minded, commercial television crassly exploited young viewers; its violence and tastelessness served no higher purpose than the bottom line. \u003c\/p\u003e\u003cp\u003eThe Children's Television Workshop (CTW)--and its fresh approach to writing and producing programs for kids--emerged from this growing concern. \u003ci\u003eSesame Street\u003c\/i\u003e--CTW's flagship, hour-long show--aimed to demonstrate how television could help all preschoolers, including low-income urban children, prepare for first grade. In this engaging study Robert W. Morrow explores the origins and inner workings of CTW, how the workshop in New York scripted and designed \u003ci\u003eSesame Street, \u003c\/i\u003e and how the show became both a model for network television as well as a thorn in its side. \u003c\/p\u003e\u003cp\u003eThrough extensive archival research and a systematic study of sample programs from \u003ci\u003eSesame Street\u003c\/i\u003e's first ten seasons, Morrow tells the story of \u003ci\u003eSesame Street\u003c\/i\u003e's creation; the ideas, techniques, organization, and funding behind it; its place in public discourse; and its ultimate and unfortunate failure as an agent of commercial television reform.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eOutstanding Academic Title, 2007, \u003ci\u003eChoice\u003c\/i\u003e Magazine\u003c\/p\u003e\u003cp\u003eBy the late 1960s more than a few critics of American culture groused about the condition of television programming and, in particular, the quality and content of television shows for children. In the eyes of the reform-minded, commercial television crassly exploited young viewers; its violence and tastelessness served no higher purpose than the bottom line. \u003c\/p\u003e\u003cp\u003eThe Children's Television Workshop (CTW)--and its fresh approach to writing and producing programs for kids--emerged from this growing concern. \u003ci\u003eSesame Street\u003c\/i\u003e--CTW's flagship, hour-long show--aimed to demonstrate how television could help all preschoolers, including low-income urban children, prepare for first grade. In this engaging study Robert W. Morrow explores the origins and inner workings of CTW, how the workshop in New York scripted and designed \u003ci\u003eSesame Street\u003c\/i\u003e, and how the show became both a model for network television as well as a thorn in its side. \u003c\/p\u003e\u003cp\u003eAn insightful look at American children's television.--\u003ci\u003eLibrary Journal\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e[An] accessible, well-researched introduction to the people and principles behind the show's creation.--\u003ci\u003eChoice\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eMorrow's engaging and straightforward book takes us back to that moment in the late 1960s when \u003ci\u003eSesame Street\u003c\/i\u003e struggled into existence, and when programming was not yet brought to us by the letter 'S.'--\u003ci\u003eAmerican Historical Review\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e \u003cb\u003eRobert W. Morrow\u003c\/b\u003e is an assistant professor of history at Morgan State University.\u003c\/p\u003e--Heather Hendershot, Queens College, CUNY Graduate Center \"Journal of Broadcasting and Electronic Media\"\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eOutstanding Academic Title, 2007, \u003ci\u003eChoice\u003c\/i\u003e Magazine\u003c\/p\u003e\u003cp\u003eBy the late 1960s more than a few critics of American culture groused about the condition of television programming and, in particular, the quality and content of television shows for children. In the eyes of the reform-minded, commercial television crassly exploited young viewers; its violence and tastelessness served no higher purpose than the bottom line. \u003c\/p\u003e\u003cp\u003eThe Children's Television Workshop (CTW)--and its fresh approach to writing and producing programs for kids--emerged from this growing concern. \u003ci\u003eSesame Street\u003c\/i\u003e--CTW's flagship, hour-long show--aimed to demonstrate how television could help all preschoolers, including low-income urban children, prepare for first grade. In this engaging study Robert W. Morrow explores the origins and inner workings of CTW, how the workshop in New York scripted and designed \u003ci\u003eSesame Street\u003c\/i\u003e, and how the show became both a model for network television as well as a thorn in its side. \u003c\/p\u003e\u003cp\u003e\"An insightful look at American children's television.\"--\u003ci\u003eLibrary Journal\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\"[An] accessible, well-researched introduction to the people and principles behind the show's creation.\"--\u003ci\u003eChoice\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\"Morrow's engaging and straightforward book takes us back to that moment in the late 1960s when \u003ci\u003eSesame Street\u003c\/i\u003e struggled into existence, and when programming was not yet brought to us by the letter 'S.'\"--\u003ci\u003eAmerican Historical Review\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRobert W. Morrow\u003c\/b\u003e is an assistant professor of history at Morgan State University.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRobert W. Morrow \u003c\/b\u003e is an assistant professor of history at Morgan State University.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 256\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.59 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 08, 2008\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51757478281504,"sku":"9780801890857","price":52.92,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/e577d3d41f686a0114aaf4d78ec94693.webp?v=1780104029","url":"https:\/\/ebocreations.com\/products\/sesame-street-and-the-reform-of-childrens-television-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}