by Neeraj Gupta (Editor), Simerjeet Singh Bawa (Author)

CONFUSED OR HAVING ANY DOUBT REGARDING A BRAND.It is the emotional and psychological relationship you have with your customers. The name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers.you will get answers for all your questions and queries about selection, naming and positioning of a brand by reading this book.