{"product_id":"simple-conquering-the-crisis-of-complexity-hardcover","title":"Simple: Conquering the Crisis of Complexity - Hardcover","description":"\u003cp\u003eby \u003cb\u003eAlan Siegel\u003c\/b\u003e (Author), \u003cb\u003eIrene Etzkorn\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eFor decades, Alan Siegel and Irene Etzkorn have championed simplicity as a competitive advantage and a consumer right. Consulting with businesses and organizations around the world to streamline products, services, processes and communications, they have achieved dramatic results. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e In \u003cb\u003eSimple\u003c\/b\u003e, the culmination of their work together, Siegel and Etzkorn show us how having empathy, striving for clarity, and distilling your message can reduce the distance between company and customer, hospital and patient, government and citizen-and increase your bottom line. \u003cp\u003e\u003c\/p\u003e Examining the best and worst practices of an array of organizations big and small-including the IRS, Google, Philips, Trader Joe's, Chubb Insurance, and ING Direct, and many more-Siegel and Etzkorn recast simplicity as a mindset, a design aesthetic, and a writing technique. \u003cp\u003e\u003c\/p\u003e In these illuminating pages you will discover, among other things: \u003cbr\u003e\u003cul\u003e\n\u003cli\u003eWhy the Flip camera became roadkill in the wake of the iPhone \u003c\/li\u003e\n\u003cli\u003eWhat SIMPLE idea allowed the Cleveland Clinic to improve care and increase revenue \u003c\/li\u003e\n\u003cli\u003eHow OXO designed a measuring cup that sold a million units in its first 18 months on the market \u003c\/li\u003e\n\u003cli\u003eWhere Target got the idea for their \"ClearRX\" prescription system \u003c\/li\u003e\n\u003cli\u003eHow New York City simplified its unwieldy bureaucracy with three simple numbers\u003c\/li\u003e\n\u003c\/ul\u003e By exposing the overly complex things we encounter every day, SIMPLE reveals the reasons we allow confusion to persist, inspires us to seek clarity, and explores how social media is empowering consumers to demand simplicity. \u003cp\u003e\u003c\/p\u003e The next big idea in business is \u003cb\u003eSimple\u003c\/b\u003e.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eAlan Siegel\u003c\/b\u003e is the CEO of Siegelvision, a brand identity consultancy, and is the founder and Chairman Emeritus of global brand strategy firm Siegel+Gale. He is considered one of the country's leading authorities on business communications. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eIrene Etzkorn\u003c\/b\u003e is a worldwide authority simplification. She has built Siegel+Gale's Simplification portfolio, and her clients include the nation's top banks, brokerage firms, insurance companies, utilities and health care providers.\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 256\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.1 x 8.1 x 6.3 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 02, 2013\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51760725066016,"sku":"9781455509669","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/d035754e2bd136540efb574c7fec69d5.webp?v=1780188094","url":"https:\/\/ebocreations.com\/products\/simple-conquering-the-crisis-of-complexity-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}