{"product_id":"small-business-marketing-kit-for-dummies-paperback","title":"Small Business Marketing Kit for Dummies - Paperback","description":"\u003cp\u003eby \u003cb\u003eBarbara Findlay Schenck\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eHarness the power of marketing and watch your business grow\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eHaving your own business isn't the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today's competitive environment, strategic marketing is essential.\u003c\/p\u003e \u003cp\u003eIf you want your small business to grow, you need a marketing strategy that works. But how do you get people to notice your business without spending a fortune? Packed with savvy tips for low-cost, high-impact campaigns, this friendly guide is your road map to launching a great marketing campaign and taking advantage of the newest technologies and avenues for outreach.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eUsing social media as a marketing tool\u003c\/li\u003e \u003cli\u003eCommunicating with customers\u003c\/li\u003e \u003cli\u003eFinancing a marketing campaign\u003c\/li\u003e \u003cli\u003eThe companion CD includes tools and templates to give you a jump-start on putting your new skills to work\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIf you're looking to give your small business' marketing plan an edge over the competition, Small Business Marketing Kit For Dummies has you covered.\u003c\/p\u003e \u003cp\u003eCD-ROM\/DVD and other supplementary materials are not included as part of the e-book file, but are available for download after purchase.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eHarness the power of marketing and watch your business grow\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIf you want your small business to grow, you need a marketing strategy that works. But how do you get people to notice your business without spending a fortune? Packed with savvy tips for low-cost, high-impact campaigns, this friendly guide is your road map to launching a dynamic marketing campaign and taking advantage of the newest technologies and avenues for outreach.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe big picture -- get an overview of marketing that strips away the mystery, gives you the background you need, and puts you in a position to jumpstart your program\u003c\/li\u003e \u003cli\u003eBrand yourself -- find helpful advice on defining your business position and brand -- and creating marketing communications that work\u003c\/li\u003e \u003cli\u003eKeep connected -- discover how to leverage blogs for business success, and how to use social media to pull customers to your business\u003c\/li\u003e \u003cli\u003eBreak the mold -- put a twist on so-called traditional marketing tactics like ads, mailers, promotions, and publicity\u003c\/li\u003e \u003cli\u003eThe cornerstone of business -- find out how to capture prospects, turn those prospects into customers, and develop customer loyalty\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003eOpen the book and find: \u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eReal advice for marketing in today's screen-connected, customer-empowered world\u003c\/li\u003e \u003cli\u003eHow to use the Internet and social media networks as your most essential guerrilla marketing tools\u003c\/li\u003e \u003cli\u003eInstructions for generating publicity\u003c\/li\u003e \u003cli\u003eHow to set your marketing goals, objectives, strategies, and budgets\u003c\/li\u003e \u003cli\u003eWays to establish an online presence\u003c\/li\u003e \u003cli\u003eTen steps to a great marketing plan\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003eLearn to: \u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDevelop the right marketing strategy\u003c\/li\u003e \u003cli\u003eHarness social media as a marketing tool\u003c\/li\u003e \u003cli\u003eEstablish your position and brand\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eTools and worksheets on the companion CD\u003c\/p\u003e \u003cp\u003eBonus CD Includes\u003c\/p\u003e \u003cp\u003eWorksheets, checklists, and charts to aid the small business marketer\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBarbara Findlay\u003c\/b\u003e Schenck has been a marketing consultant for more than 20 years, with clients ranging from small businesses to Fortune 500 companies. In addition to her experience as a small business strategist, she's also a bestselling author and nationally syndicated columnist. Visit her website at www.bizstrong.com.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 384\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.77 x 9.21 x 7.44 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 04, 2012\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51761091969312,"sku":"9781118311837","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/bc3ef7f183289efb7932e0c537a39673.webp?v=1780199480","url":"https:\/\/ebocreations.com\/products\/small-business-marketing-kit-for-dummies-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}