{"product_id":"smart-money-the-fall-and-rise-of-brentford-fc-hardcover","title":"Smart Money: The Fall and Rise of Brentford FC - Hardcover","description":"\u003cp\u003eby \u003cb\u003eAlex Duff\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eThis book will introduce the little-known story of one of London's smallest clubs to fans of the Premier League. In 2021, Brentford entered the world's most-watched sports league broadcast to 800 million homes creating unprecedented exposure. Almost immediately, the demographic of the club's fanbase has become younger and more affluent, with thousands of new fans ABC1-category fans buying season tickets in a new 17,000-seat stadium. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e Drawing on the Duff's deep personal insight and interviews with insiders, this book is the definitive story of the fall and rise of Brentford FC.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eAlex Duff is a distinguished sports business reporter, having worked for \u003ci\u003eBloomberg News\u003c\/i\u003e for fifteen years. His first book \u003ci\u003eFootball's Secret Trade\u003c\/i\u003e (Wiley \u0026amp; Sons, 2017) about the football transfer market was serialized in the \u003ci\u003eNew York Times\u003c\/i\u003e and \u003ci\u003eGuardian\u003c\/i\u003e, and featured in the \u003ci\u003eDaily Mail\u003c\/i\u003e. His second book \u003ci\u003eLe Fric: Family, Power and Money: The Business of the Tour de France\u003c\/i\u003e (Constable, 2022) was longlisted for the William Hill Sports Book of the Year Award and named as one of the `Best Summer Reads' of 2022 by the \u003ci\u003eFinancial Times\u003c\/i\u003e. It was praised in the \u003ci\u003eSunday Times\u003c\/i\u003e and \u003ci\u003eTimes Literary Supplement\u003c\/i\u003e.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 368\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.2 x 9.45 x 6.41 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 15, 2024\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51763368952096,"sku":"9781408719404","price":28.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/9780bba36c87aae2c0bc1d04d914b3b1.webp?v=1780233444","url":"https:\/\/ebocreations.com\/products\/smart-money-the-fall-and-rise-of-brentford-fc-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}