{"product_id":"sneakers-fashion-gender-and-subculture-paperback","title":"Sneakers: Fashion, Gender, and Subculture - Paperback","description":"\u003cp\u003eby \u003cb\u003eYuniya Kawamura\u003c\/b\u003e (Author), \u003cb\u003eJoanne B. Eicher\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis is the first academic study of sneakers and the subculture that surrounds them. Since the 1980s, American sneaker enthusiasts, popularly known as \"sneakerheads\" or \"sneakerholics\", have created a distinctive identity for themselves, while sneaker manufacturers such as Reebok, Puma and Nike have become global fashion brands. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eHow have sneakers come to gain this status and what makes them fashionable? In what ways are sneaker subcultures bound up with gender identity and why are sneakerholics mostly young men? Based on the author's own ethnographic fieldwork in New York, where sneaker subculture is said to have originated, this unique study traces the transformation of sneakers from sportswear to fashion symbol. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eSneakers\u003c\/i\u003e explores the obsessions and idiosyncrasies surrounding the sneaker phenomenon, from competitive subcultures to sneaker painting and artwork. It is a valuable contribution to the growing study of footwear in fashion studies and will appeal to students of fashion theory, gender studies, sociology, and popular culture.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eYuniya Kawamura \u003c\/b\u003eis Professor of Sociology at the Fashion Institute of Technology, State University of New York, USA. She is the author of \u003ci\u003eThe Japanese Revolution in Paris Fashion\u003c\/i\u003e (Berg, 2004), \u003ci\u003eFashion-ology\u003c\/i\u003e (Berg, 2005), \u003ci\u003eDoing Research in Fashion and Dress\u003c\/i\u003e (Berg, 2011), and \u003ci\u003eFashioning Japanese Subcultures\u003c\/i\u003e (Berg, 2012).\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 168\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.41 x 9.21 x 6.14 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 19, 2019\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51780916478240,"sku":"9781350105683","price":66.51,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/1dc2e5e0039e68abc37ad925b3cbb97f.webp?v=1780540184","url":"https:\/\/ebocreations.com\/products\/sneakers-fashion-gender-and-subculture-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}