{"product_id":"social-media-marketing-essentials-you-always-wanted-to-know-paperback","title":"Social Media Marketing Essentials You Always Wanted To Know - Paperback","description":"\u003cp\u003eby \u003cb\u003eVibrant Publishers\u003c\/b\u003e (Author), \u003cb\u003eKavita Kamath\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eLearn your way through the intricacies of social media marketing and come out at the top by effectively marketing your brand offerings.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003eSocial Media Marketing Essentials You Always Wanted To Know walks you through the fundamentals of the dynamic world of social media marketing, helping you understand what social media marketing is and how to use it to reach the audience you want and maximize your company's revenue.\u003cbr\u003eThe book talks about the importance and scope of social media marketing, the comparison between traditional media and social media, what a media mix is, and how to formulate social media plans and strategies, to name a few. It further describes different types of content for social media marketing and how to tailor it for popular social media platforms like Facebook, Instagram, YouTube, X, etc. The differences between organic and paid marketing are crucial to formulating a cost-effective social media marketing strategy, and this book helps you with that as well.\u003cbr\u003eThe book concludes with chapters on the metrics used to evaluate the success of a social media marketing plan, and the ethics surrounding the practice of social media marketing. \u003cbr\u003e\u003cstrong\u003eThis book will help you-\u003c\/strong\u003e\u003cbr\u003e\u003cul\u003e\n\u003cstrong\u003eLearn the process of coming up with a marketing strategy\u003c\/strong\u003e\u003cstrong\u003eNavigate through the sea of social media platforms and create platform-specific content\u003c\/strong\u003e\u003cstrong\u003eExplore hashtags: Know when, where, and how to use them\u003c\/strong\u003e\u003cstrong\u003eUnderstand the metrics and evaluate your social media marketing strategies\u003c\/strong\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003eThe author, Dr. Kavita Kamath, boasts a doctorate in social media marketing and has 17+ years of teaching experience under the bag, so you know the book is reliable and holds a treasure of knowledge for anyone looking to gain a deeper understanding of the essentials of the subject matter.\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 296\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.62 x 8.5 x 5.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 27, 2024\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51751237878048,"sku":"9781636512181","price":67.48,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/eece712e0f7847b95c653e034f423ef2.webp?v=1779968358","url":"https:\/\/ebocreations.com\/products\/social-media-marketing-essentials-you-always-wanted-to-know-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}