{"product_id":"social-media-marketing-for-book-publishers-paperback","title":"Social Media Marketing for Book Publishers - Paperback","description":"\u003cp\u003eby \u003cb\u003eMiriam J. Johnson\u003c\/b\u003e (Author), \u003cb\u003eHelen A. Simpson\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eProviding a concise toolbox for publishing professionals and students of publishing, this book explores the skills needed to master the key elements of social media marketing and therefore stay relevant in this ever-competitive industry.\u003c\/p\u003e \u003cp\u003eTaking a hands-on, practical approach, \u003ci\u003eSocial Media Marketing for Book Publishers\u003c\/i\u003e covers topics including researching and identifying actionable insights, developing a strategy, producing content, promotion types, community building, working with influencers, and how to measure success. Pulling from years of industry experience, the authors' main focus is on adult fiction publishing, but they also address other areas of the industry including children's, young adult (YA), academic, and non-fiction. The book additionally brings in valuable voices from the wider digital marketing industries, featuring excerpts from interviews with experts across search engine optimisation (SEO), AdWords, social platforms, community management, influencer management, and content strategists.\u003c\/p\u003e \u003cp\u003e\u003cem\u003eSocial Media Marketing for Book Publishers\u003c\/em\u003e is a key text for any publishing courses covering how to market books, and should find a place on every publishers' bookshelf.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMiriam J. Johnson\u003c\/strong\u003e is a Senior Lecturer in Publishing and Subject Coordinator for the MAs in Publishing Media and Digital Publishing at Oxford International Centre for Publishing, Oxford Brookes University, UK. \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHelen A. Simpson\u003c\/strong\u003e is a Managing Partner at BADER. A female-led creative shop in Brooklyn, NY.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 184\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.43 x 9.21 x 6.14 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 02, 2022\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51783236616480,"sku":"9781032231556","price":85.84,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/5b01f591b5395d48e66a60b96ce7ceb7.webp?v=1780583620","url":"https:\/\/ebocreations.com\/products\/social-media-marketing-for-book-publishers-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}