{"product_id":"social-media-marketing-for-dummies-paperback","title":"Social Media Marketing for Dummies - Paperback","description":"\u003cp\u003eby \u003cb\u003eShiv Singh\u003c\/b\u003e (Author), \u003cb\u003eStephanie Diamond\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMake friends and sell things to people through social media\u003c\/b\u003e \u003c\/p\u003e \u003cp\u003eSocial media technology is restlessly inventive, providing thousands of awesome ways for you to market your business inexpensively and on a large scale--often directly into the pockets of consumers. But in the proliferating, ever-changing world of tweets, influencers, handles, and alerts, it can be hard to know where to begin and then to evaluate what's actually working for you. In the new edition of \u003ci\u003eSocial Media Marketing for Dummies\u003c\/i\u003e, leading SMM voices Shiv Singh and Stephanie Diamond clear away the confusion and show you the smartest, most effective ways to plan, launch, manage, and assess your campaigns--and then iterate and optimize for increased success.\u003c\/p\u003e \u003cp\u003eIncorporating the latest trends and presented in a friendly, easily digestible step-by-step style, you'll find the ultimate blueprint for developing your best SMM strategy. In no time, you'll find out how to line up with Facebook, Twitter, Tumblr, and Google, develop a unique and compelling voice, and influence your key audience all the way to the bank.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eChoose the best SMM combination for you\u003c\/li\u003e \u003cli\u003eAvoid common mistakes and pitfalls\u003c\/li\u003e \u003cli\u003eTrack your customers from awareness to retention\u003c\/li\u003e \u003cli\u003eTry out the latest stuff that really works\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWhether your organization is large or small, it simply doesn't pay to be shy. Find your voice, get social, and chat your way to attracting and keeping new customers today \u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eChat your way to sales success! \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAre you an independent entrepreneur? Or do you work in marketing? Would you like to? Then the ability to skillfully use social media marketing is a must. In this book, two experts on the topic share their knowledge in easy-to-understand chunks, helping you discover how to navigate the ever-changing social media playing field. Recognize the role of influencers, choose the right distribution channels, become a persuader, create and curate content, learn to be flexible, and see how social media fits with your other marketing tools. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eInside'\u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cb\u003ePick the best channels for you\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003eLearn about the latest trends\u003c\/li\u003e \u003cli\u003ePlan and manage a campaign\u003c\/li\u003e \u003cli\u003eDevelop your own voice\u003c\/li\u003e \u003cli\u003eAssess your campaign's success\u003c\/li\u003e \u003cli\u003eTrack your customers\u003c\/li\u003e \u003cli\u003eHelp clients market for you\u003c\/li\u003e \u003cli\u003eDodge common pitfalls\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eChat your way to sales success! \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAre you an independent entrepreneur? Or do you work in marketing? Would you like to? Then the ability to skillfully use social media marketing is a must. In this book, two experts on the topic share their knowledge in easy-to-understand chunks, helping you discover how to navigate the ever-changing social media playing field. Recognize the role of influencers, choose the right distribution channels, become a persuader, create and curate content, learn to be flexible, and see how social media fits with your other marketing tools. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eInside...\u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cb\u003ePick the best channels for you\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003eLearn about the latest trends\u003c\/li\u003e \u003cli\u003ePlan and manage a campaign\u003c\/li\u003e \u003cli\u003eDevelop your own voice\u003c\/li\u003e \u003cli\u003eAssess your campaign's success\u003c\/li\u003e \u003cli\u003eTrack your customers\u003c\/li\u003e \u003cli\u003eHelp clients market for you\u003c\/li\u003e \u003cli\u003eDodge common pitfalls\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eShiv Singh\u003c\/b\u003e is the Chief Marketing Officer at Eargo Inc. He was formerly an SVP of Marketing at Visa Inc. and prior to that was the Global Head of Digital for PepsiCo Beverages. He is a leading voice in social media marketing.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eStephanie Diamond\u003c\/b\u003e is president of Digital Media Works, a firm offering e-commerce and branding assistance to businesses. She is also the author of \u003ci\u003eContent Marketing Strategies For Dummies. \u003c\/i\u003e\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 448\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.1 x 9.2 x 7.4 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 11, 2020\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51753385460000,"sku":"9781119617006","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/2ff224a434f37b06b374c391bba9c760.webp?v=1780018788","url":"https:\/\/ebocreations.com\/products\/social-media-marketing-for-dummies-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}