by Hassan Nasser (Author)

This book showcases a practical method called the Simple Solution Framework, so you & your customer constantly differentiate and win. This method helps you be more effective, minimize waste, maximize alignment, and keep you focused on what's wildly important to create more space to differentiate & innovate.If you are leading a multi-million dollar B2B solution proposition, or participating in the design of such a proposition or offer to a client -- being in Sales, Solutions Design/Architecture, Delivery or Operations -- this book is for you