{"product_id":"somewhere-yes-the-search-for-belonging-in-a-world-shaped-by-branding-paperback","title":"Somewhere Yes: The Search for Belonging in a World Shaped by Branding - Paperback","description":"\u003cp\u003eby \u003cb\u003eBeat Kaspar Baudenbacher\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eIn a unique text most relevant to our times, Brooklyn-based designer and creative director Beat Kaspar Baudenbacher dives into the pros and cons of a social structure driven by branding. \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e​A complex and visually provocative foray into the way we become our environment--from our products to our politics--\u003ci\u003eSomewhere Yes \u003c\/i\u003etakes us on a journey designed to make us question the intentionality of our choices, the depth of our kindness, and our very belonging as a species on this planet. \u003cp\u003e\u003c\/p\u003eBranding has the capacity to promote human connection but instead often fosters division and detachment. Yet, it doesn't have to be this way--it has simply evolved into this struggle because we've allowed our individual wants to overcome our collective needs, much like a symbol of beauty might evolve into one of fascism. Baudenbacher provides insightful ways to take apart the identity crisis we have so haphazardly put together, so that we may belong . . . better.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBeat (\"Bay-Ott\") Kaspar Baudenbacher was born and raised in Switzerland. He graduated from Art Center College of Design in Pasadena, CA, with a BFA in graphic design. As Co-Founder and Chief Creative Officer of loyalkaspar, he has led its creative journey from a boutique animation studio to one of the leading branding agencies in the American entertainment space. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eHe spends his days obsessing over what it takes for brands to tell cohesive and compelling stories across an ever-expanding universe of content and spends his nights contemplating the effects of brands on their audiences and how the two interact with each other. \u003cp\u003e\u003c\/p\u003eBeat lives in Brooklyn, NY, with his wife and sons.\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 376\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.99 x 8.01 x 5.49 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 12, 2022\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51766426763552,"sku":"9781639080113","price":21.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/cddc9fa5e37dfb95502fc66512f77b95.webp?v=1780292498","url":"https:\/\/ebocreations.com\/products\/somewhere-yes-the-search-for-belonging-in-a-world-shaped-by-branding-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}