{"product_id":"sponsorship-strategy-practical-approaches-to-powerful-sponsorships-paperback","title":"Sponsorship Strategy: Practical Approaches to Powerful Sponsorships - Paperback","description":"\u003cp\u003eby \u003cb\u003eKen Ungar\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eGreat strategy means the difference between success and failure in sponsorship. \u003cb\u003e\u003ci\u003eSponsorship Strategy\u003c\/i\u003e offers a road map to sponsorship success.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eCombining his decades of sponsorship experience with the insights of industry insiders, Ken Ungar, president and founder of CHARGE, developed \u003ci\u003eSponsorship Strategy: Practical Approaches to Powerful Sponsorships\u003c\/i\u003e as a resource to anyone wanting to up their game in sponsorship. This book blends sponsorship research and relevant strategies with real-world experience to help sports organizations, nonprofits and corporate brands achieve the best business results.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eSponsorship Strategy\u003c\/i\u003e offers straightforward advice, including how to identify the best audience for sponsorship, enhance a sponsor's brand image and leverage unique strategies like B2B and corporate social responsibility.\u003c\/p\u003e \u003cp\u003eFor the professional starting out in sponsorship, this book provides the fundamentals of effective strategy. For the sponsorship veteran, \u003ci\u003eSponsorship Strategy\u003c\/i\u003e can serve as a strategic checklist of issues vital to making every sponsorship work better.\u003c\/p\u003e \u003cp\u003eEvery marketer wanting to make their sponsorships more powerful needs this book to enhance their sponsorship strategy.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 196\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.42 x 7.99 x 5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 16, 2020\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51787169104160,"sku":"9781735173177","price":33.73,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/cc833a2b44c94730365852ea7e9517f3.webp?v=1780645861","url":"https:\/\/ebocreations.com\/products\/sponsorship-strategy-practical-approaches-to-powerful-sponsorships-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}