by Michael Bucci (Author)

"Start Living The American Dream" is a comprehensive guide to propelling product ideas from concept to launch. It combines clear, easy-to-follow guidelines with real-life cases and anecdotes that clearly show entrepreneurs how to apply the concepts discussed. Start Living The American Dream shows individuals how to prepare for entrepreneurship, effectively and objectively evaluate their product, determine the product's revenue and profitability potential, solicit meaningful and actionable market feedback and much, much more.