{"product_id":"storyselling-for-financial-advisors-hardcover","title":"Storyselling for Financial Advisors - Hardcover","description":"\u003cp\u003eby \u003cb\u003eScott West\u003c\/b\u003e (Author), \u003cb\u003eMitch Anthony\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eLearn what makes a client trust you to be their financial advisor. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003ePut the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable and practical strategies that any financial professional can use. They present actual stories, including many by Warren Buffet, one of the greatest \"storysellers\" of all time. These actual stories can help financial pros tap into the \"gut reaction\" of different types of clients. the book also includes special topics on communicating to women, the 50+ market, and the affluent.\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003eHIGHLY PERSUASIVE individuals, including many top financial professionals, engage clients by using similes, metaphors, anecdotes, and illustrations. They ask open-ended questions, and listen intently to clients' stories, histories, and backgrounds to elicit valuable information and make deep human connections. This communication style allows them to better serve their clients' financial needs -- and sell more effectively in the process.\u003c\/p\u003e\u003cp\u003eIn Storyselling for Financial Advisors, authors Scott West and Mitch Anthony explain how to make these intuitive connections, and they outline understandable and practical strategies that any financial professional can use. The stories of Warren Buffet -- one of the greatest \"storysellers\" of all time -- and others help financial pros tap into the gut reaction of different types of clients, all the while engaging both sides of the brain -- the logical side and the emotional, intuitive side. Storyselling persuasion techniques offer: \u003cbr\u003e-- insights to encourage others to tell their stories\u003cbr\u003e-- techniques for making memorable and understandable client presentations\u003cbr\u003e-- strategies for tapping into the affluent market\u003cbr\u003e-- ways to approach women investors\u003cbr\u003e-- surefire tactics that address the unique stories behind the 65+ market\u003cbr\u003e-- methods for using stories and analogies to illustrate abstract investment concepts such as compound interest, growth and value, retirement, and more.\u003c\/p\u003e\u003cp\u003eStoryselling for Financial Advisors is the first book to combine whole-brain persuasion techniques with the sales of financial products. Follow this guide and soon you will be on your way to becoming a financial services professional who: \u003cbr\u003e-- sells in an illustrativeand straight-forward manner.\u003cbr\u003e-- excels in relating and communicating with clients.\u003cbr\u003e-- develops specialized audiences for your services.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eScott West is senior vice president of marketing for Van Kampen Funds. A nationally renowned speaker to the retail brokerage community, he is best known for creative marketing strategies geared to financial services professionals.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 256\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.8 x 9.4 x 7.44 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 12, 2000\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51757457670432,"sku":"9780793136643","price":40.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/659faee5af1b5601ccae5d70ab65a89c.webp?v=1780103376","url":"https:\/\/ebocreations.com\/products\/storyselling-for-financial-advisors-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}