Strategic Brand Design: Designing Brand Identity From a Marketing Perspective - Paperback

by Roel Stavorinus (Author)

Translated from its original Dutch, Strategic Brand Design offers students and professionals a clear overview of the most important steps in developing design for brands, addressing this from a marketing perspective.

Author Biography

Roel Stavorinus is an independent brand and design strategist and has completed more than ninety brand projects over the past twenty years - alternately on the side of organisations (clients) and that of creative agencies. In the past, Roel worked as a lecturer at various colleges. He still gives guest lectures and training. He also regularly publishes articles about brand, marketing and design.