{"product_id":"supercommunicator-explaining-the-complicated-so-anyone-can-understand-paperback","title":"Supercommunicator: Explaining the Complicated So Anyone Can Understand - Paperback","description":"\u003cp\u003eby \u003cb\u003eFrank Pietrucha\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThis book recognizes that explaining what you do and why it's important drives funding, policy decisions, media exposure, public awareness, and customer adoption.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIn our increasingly complicated and data-driven world, it takes a true genius to create, develop, and manage the complex technological systems and resources driving the marketplace. The good news is our schools are producing increasing amounts of these incredible brainiacs. The bad news is, they are often the only ones who can comprehend their accomplishment and why the world is better for it.\u003c\/p\u003e\u003cp\u003eTherefore, the ability to communicate technical content to nontechnical listeners is a skill no techy can afford to not master. In \u003cem\u003eSupercommunicator\u003c\/em\u003e, learn how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDistill details and data into big ideas\u003c\/li\u003e\n\u003cli\u003eDeliver meaning to audiences\u003c\/li\u003e\n\u003cli\u003eUse storytelling to captivate and educate\u003c\/li\u003e\n\u003cli\u003eHumanize content to make complicated ideas more tangible\u003c\/li\u003e\n\u003cli\u003eLayer harder ideas on top of easier ideas\u003c\/li\u003e\n\u003cli\u003eStrip away complex language, jargon, and acronyms\u003c\/li\u003e\n\u003cli\u003eUse analogies to explain unfamiliar areas\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eYour latest technical development deserves more funding, media exposure, and public awareness--but nobody understands what it means! \u003cem\u003eSupercommunicator\u003c\/em\u003e reveals how to make the complex comprehensible, and the dry deeply compelling.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003eIn our data-driven, technologically enhanced world, many new developments are so complex that only experts comprehend their nuances. But what the experts don't grasp is how to tell the world about them. \u003c\/p\u003e  \u003ci\u003eSupercommunicator\u003c\/i\u003e supplies time-tested communication tips, big digital-era ideas, and real-life examples to help anyone deliver clear, persuasive messages that win hearts, minds, and budgets. This first-of-its-kind guide explains how to:   * Distill details and data into big ideas * Deliver meaning to audiences * Use story-telling to captivate and educate * Humanize content to make complicated ideas more tangible * Layer harder ideas on top of easier ideas * Strip away complex language, jargon, and acronyms * Use analogies to explain unfamiliar areas   By learning to grab attention and explain difficult ideas to nontechnical listeners, you'll master an important twenty-first-century skill--one that drives funding, policy decisions, public awareness, customer adoption, and your own career prospects.   \u003cb\u003eAdvance Praise for \u003ci\u003eSupercommunicator\u003c\/i\u003e \u003c\/b\u003e   \"From the brave new world of multimedia and infographics, to timeless lessons on finding a human voice and telling a compelling story, Frank Pietrucha's book is your modern primer in communication.\"\u003cb\u003e-- Paul Smith, author, \u003ci\u003eLead with a Story\u003c\/i\u003e\u003c\/b\u003e   \"Supercommunicator ... emphasizes how dramatically the twenty-first century has changed the ways in which people hear and process information, and it guides us in how to adapt our communication styles for today's audiences.\" --\u003cb\u003eCandace Fleming, CIO and VP of Technology, Columbia University\u003c\/b\u003e   Frank J. Pietrucha, president of Definitive Communications, has more than 25 years of experience helping start-ups, established companies, and government agencies make challenging topics more accessible.   Connect with the author at: www.supercommunicator.com and facebook.com\/Supercommunicator  \u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eFRANK J. PIETRUCHA, president of Definitive Communications, has over 25 years of experience helping start-ups, established companies, and government agencies make challenging topics more accessible. \u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 272\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.68 x 8.96 x 6.29 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 01, 2014\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51758967750944,"sku":"9780814433683","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/9147c96fbb2b96c44cddb7fa4ce310ea.webp?v=1780140176","url":"https:\/\/ebocreations.com\/products\/supercommunicator-explaining-the-complicated-so-anyone-can-understand-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}