{"product_id":"survey-scales-a-guide-to-development-analysis-and-reporting-hardcover","title":"Survey Scales: A Guide to Development, Analysis, and Reporting - Hardcover","description":"\u003cp\u003eby \u003cb\u003eRobert L. Johnson\u003c\/b\u003e (Author), \u003cb\u003eGrant B. Morgan\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eSynthesizing the literature from the survey and measurement fields, this book explains how to develop closed-response survey scales that will accurately capture such constructs as attitudes, beliefs, or behaviors. It provides guidelines to help applied researchers or graduate students review existing scales for possible adoption or adaptation in a study; create their own conceptual framework for a scale; write checklists, true-false variations, and Likert-style items; design response scales; examine validity and reliability; conduct a factor analysis; and document the instrument development and its technical quality. Advice is given on constructing tables and graphs to report survey scale results. Concepts and procedures are illustrated with \"Not This\/But This\" examples from multiple disciplines. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e User-Friendly Features \u003cbr\u003e *End-of-chapter exercises with sample solutions, plus annotated suggestions for further reading. \u003cbr\u003e *\"Not This\/But This\" examples of poorly written and strong survey items. \u003cbr\u003e *Chapter-opening overviews and within-chapter summaries. \u003cbr\u003e *Glossary of key concepts. \u003cbr\u003e *Appendix with examples of parametric and nonparametric procedures for group comparisons.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eRobert L. Johnson, PhD, is Professor in the Department of Educational Studies at the University of South Carolina. His research focuses on the ethics of classroom assessment practices and the scoring of performance assessments in the language arts and the visual and performing arts. He also writes about the teaching of program evaluation and involvement of stakeholders in evaluations. Dr. Johnson's research has been published in such journals as \u003ci\u003eApplied Measurement in Education\u003c\/i\u003e, \u003ci\u003eLanguage Assessment Quarterly\u003c\/i\u003e, \u003ci\u003eAssessing Writing\u003c\/i\u003e, \u003ci\u003eTeaching and Teacher Education\u003c\/i\u003e, \u003ci\u003eAssessment and Evaluation in Higher Education\u003c\/i\u003e, and the \u003ci\u003eAmerican Journal of Evaluation\u003c\/i\u003e. He teaches courses related to educational research, assessment, survey methodology, and program evaluation. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e Grant B. Morgan, PhD, is Associate Professor in the Department of Educational Psychology at Baylor University. His primary methodological research focuses on latent variable models, classification, and psychometrics. His research has been published in such journals as \u003ci\u003eStructural Equation Modeling, \u003c\/i\u003e\u003ci\u003eComputational Statistics and Data Analysis\u003c\/i\u003e, \u003ci\u003ePsychological Assessment\u003c\/i\u003e, \u003ci\u003eSchool Psychology Quarterly\u003c\/i\u003e, \u003ci\u003eLanguage Assessment Quarterly\u003c\/i\u003e, and \u003ci\u003eQuality and Quantity\u003c\/i\u003e. Dr. Morgan has evaluation experience at the local, state, and federal levels, and has extensive experience developing and using survey scales. He teaches graduate-level courses covering latent variable models, item response theory, psychometric theory, measurement and evaluation, experimental design, and research methods.\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 269\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.9 x 9.3 x 6.3 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 02, 2016\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51759476277536,"sku":"9781462526970","price":141.12,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/a9eb1d948f2f3226147ae6c897717d72.webp?v=1780153872","url":"https:\/\/ebocreations.com\/products\/survey-scales-a-guide-to-development-analysis-and-reporting-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}