{"product_id":"swab-leadership-in-the-race-to-provide-covid-testing-to-america-hardcover","title":"Swab: Leadership in the Race to Provide Covid Testing to America - Hardcover","description":"\u003cp\u003eby \u003cb\u003eJon R. Cohen\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBehind the scenes of the rush to create mass Covid testing programs overnight \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ci\u003eSWAB \u003c\/i\u003eis the story of how BioReference Laboratories--working with no roadmap, no federal guidance or support, and no prior pandemic experience--established processes to test every imaginable segment of the American public. BioReference rose to national prominence as the \"first\" on many COVID testing frontiers: New York' s first drive-through testing site; the exclusive provider for the NBA \"Bubble\"; the exclusive testing provider for the NFL; the first to perform testing for New York City public schools; testing for the first cruise line (Royal Caribbean) to sail when the CDC order was lifted; the first to test thousands of fans for an NFL playoff game; and the first to develop large scale testing programs for testing thousands of people within one hour of special events. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eSWAB\u003c\/i\u003e is the story of how Dr. Jon Cohen and his thousands of employees worked around the clock to create bespoke COVID mass testing programs from scratch literally overnight, addressing a series of seemingly insurmountable obstacles in the process. It is a case study of crisis leadership, and a visceral, relatable read for anyone who felt a cotton swab almost reach their brain while taking a Covid-19 test. \u003cbr\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 168\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.59 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 27, 2023\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51761106518304,"sku":"9781510778436","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/002e63d835187fb294566445a3c0ef69.webp?v=1780199847","url":"https:\/\/ebocreations.com\/products\/swab-leadership-in-the-race-to-provide-covid-testing-to-america-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}