{"product_id":"sway-the-irresistible-pull-of-irrational-behavior-paperback","title":"Sway: The Irresistible Pull of Irrational Behavior - Paperback","description":"\u003cp\u003eby \u003cb\u003eOri Brafman\u003c\/b\u003e (Author), \u003cb\u003eRom Brafman\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eA fascinating journey into the hidden psychological influences that derail our decision-making, \u003ci\u003eSway \u003c\/i\u003ewill change the way you think about the way you think.\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003eWhy is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone \"important\"? Why are we more likely to fall in love when there's danger involved? In \u003ci\u003eSway\u003c\/i\u003e, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer all these questions and more. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eDrawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, \u003ci\u003eSway\u003c\/i\u003e reveals dynamic forces that influence every aspect of our personal and business lives, including loss aversion (our tendency to go to great lengths to avoid perceived losses), the diagnosis bias (our inability to reevaluate our initial diagnosis of a person or situation), and the \"chameleon effect\" (our tendency to take on characteristics that have been arbitrarily assigned to us). \u003cp\u003e\u003c\/p\u003e\u003ci\u003eSway\u003c\/i\u003e introduces us to the Harvard Business School professor who got his students to pay $204 for a $20 bill, the head of airline safety whose disregard for his years of training led to the transformation of an entire industry, and the football coach who turned conventional strategy on its head to lead his team to victory. We also learn the curse of the NBA draft, discover why interviews are a terrible way to gauge future job performance, and go inside a session with the Supreme Court to see how the world's most powerful justices avoid the dangers of group dynamics. \u003cp\u003e\u003c\/p\u003eEvery once in a while, a book comes along that not only challenges our views of the world but changes the way we think. In \u003ci\u003eSway, \u003c\/i\u003e Ori and Rom Brafman not only uncover rational explanations for a wide variety of irrational behaviors but also point readers toward ways to avoid succumbing to their pull.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eOri Brafman\u003c\/b\u003e is coauthor of \u003ci\u003eThe Starfish and the Spider\u003c\/i\u003e and is a renowned organizational expert who regularly speaks before Fortune 500, governmental, and military audiences. A graduate of Stanford Business School, he lives in San Francisco. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eRom Brafman\u003c\/b\u003e holds a Ph.D. in psychology and has taught university courses in personality and personal growth. His current research interests focus on the dynamics of interpersonal relationships. He has a private practice in Palo Alto, California.\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 224\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.58 x 8.34 x 4.87 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 02, 2009\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51755672207648,"sku":"9780385530606","price":19.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/761a8bdc4c6ab1da6c691ff956e580e7.webp?v=1780065437","url":"https:\/\/ebocreations.com\/products\/sway-the-irresistible-pull-of-irrational-behavior-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}