{"product_id":"take-your-company-global-the-new-rules-of-international-expansion-paperback","title":"Take Your Company Global: The New Rules of International Expansion - Paperback","description":"\u003cp\u003eby \u003cb\u003eNataly Kelly\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eIf you're on the internet, you're already global. Now, get access to an innovative data-driven model for profitably expanding the international presence you already have.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eCompanies looking to expand used to think about entering international markets, but today you're global from the moment you create a website. Nataly Kelly, Chief Growth Officer at Rebrandly (a global tech company with customers in more than 100 countries) and former VP International Ops and Strategy at HubSpot, says now the goal should be market \u003ci\u003eintensification\u003c\/i\u003e--building on the presence you already have. \u003cp\u003e\u003c\/p\u003eKelly's MARACA model enables companies to distill the mass amounts of data available to determine if, how, and where they should expand by looking at three key areas of measurement: \u003cbr\u003e\u003cb\u003eMA\u003c\/b\u003e market availability--the size of the market opportunity within a given country\u003cbr\u003e\u003cb\u003eRA\u003c\/b\u003e real-time analytics--data indicating how your company is currently performing in that market\u003cbr\u003e\u003cb\u003eCA\u003c\/b\u003e customer addressability--the measure of your company's ability to address the market, no matter its size \u003cp\u003e\u003c\/p\u003eThe book is based on Kelly's experiences with building a global business both at HubSpot and as a consultant, but also contains numerous examples from successful global companies of various sizes, such as Airbnb, Canva, Dashlane, GoStudent, Facebook, LinkedIn, Lottie Dolls, Netflix, Revolut, Teamwork, and Zoom. Including information on building a globally minded corporate culture, this is a complete strategic guide to discovering international growth opportunities.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eNataly Kelly\u003c\/b\u003e is chief growth officer at Rebrandly, a global tech company with customers in more than 100 countries, and former vice president of international operations and strategy at HubSpot. She contributes regularly to Harvard Business Review and is an adjunct professor at the Middlebury Institute of International Studies at Monterey. Connect with her at borntobeglobal.com.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 240\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.71 x 8.9 x 5.91 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 26, 2023\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51765253701920,"sku":"9781523004430","price":26.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/17f8cd77313c44217b4b9e5a94667b6b.webp?v=1780265085","url":"https:\/\/ebocreations.com\/products\/take-your-company-global-the-new-rules-of-international-expansion-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}