{"product_id":"tangled-goods-the-practical-life-of-pro-bono-advertising-hardcover","title":"Tangled Goods: The Practical Life of Pro Bono Advertising - Hardcover","description":"\u003cp\u003eby \u003cb\u003eIddo Tavory\u003c\/b\u003e (Author), \u003cb\u003eSonia Prelat\u003c\/b\u003e (Author), \u003cb\u003eShelly Ronen\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eA novel investigation of pro bono marketing and the relationship between goods, exploring the complex moral dimensions of philanthropic advertising.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e The advertising industry may seem like one of the most craven manifestations of capitalism, turning consumption into a virtue. In \u003ci\u003eTangled Goods\u003c\/i\u003e, authors Iddo Tavory, Sonia Prelat, and Shelly Ronen consider an important dimension of the advertising industry that appears to depart from the industry's consumerist foundations: pro bono ad campaigns. Why is an industry known for biting cynicism and cutthroat competition also an industry in which people dedicate time and effort to \"doing good\"? \u003cp\u003e\u003c\/p\u003e Interviewing over seventy advertising professionals and managers, the authors trace the complicated meanings of the good in these pro bono projects. Doing something altruistic, they show, often helps employees feel more at ease working for big pharma or corporate banks. Often these projects afford them greater creative leeway than they normally have, as well as the potential for greater recognition. While the authors uncover different motivations behind pro bono work, they are more interested in considering how various notions of the good shift, with different motivations and benefits rising to the surface at different moments. This book sheds new light on how goodness and prestige interact with personal and altruistic motivations to produce value for individuals and institutions and produces a novel theory of the relationship among goods: one of the most fraught questions in sociological theory.\u003cbr\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eIddo Tavory\u003c\/b\u003e is associate professor of sociology at New York University. He is the author of\u003ci\u003e Summoned: Identification and Religious Life in a Jewish Neighborhood\u003c\/i\u003e and coauthor of \u003ci\u003eMeasuring Culture \u003c\/i\u003eas well as \u003ci\u003eAbductive Analysis\u003c\/i\u003e and \u003ci\u003eData Analysis in Qualitative Research\u003c\/i\u003e. \u003cb\u003eSonia Prelat\u003c\/b\u003e is a PhD candidate in the Department of Sociology at New York University. \u003cb\u003eShelly Ronen\u003c\/b\u003e is a research scientist for the Center for Guaranteed Income Research at the University of Pennsylvania. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 208\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.63 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 24, 2022\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51784282538272,"sku":"9780226820163","price":171.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/966f1c0d256000ff01034e7a0ae76355.webp?v=1780602921","url":"https:\/\/ebocreations.com\/products\/tangled-goods-the-practical-life-of-pro-bono-advertising-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}