{"product_id":"the-10-second-customer-journey-the-cxos-playbook-for-growing-and-retaining-customers-in-a-digital-world-paperback","title":"The 10-Second Customer Journey: The Cxo's Playbook for Growing and Retaining Customers in a Digital World - Paperback","description":"\u003cp\u003eby \u003cb\u003eTodd Unger\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe customer changed. And marketers, advertisers and business owners are still playing catch-up in a world where buying decisions are made not in months or days, but in seconds.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe enemy in today's customer environment? FRICTION. And those who can minimize friction, guiding potential buyers rapidly through the 'tornado funnel' buying process, will win.\u003c\/p\u003e\u003cp\u003eBut taming friction is no small feat. It takes the seamless integration of marketing, product, commerce and service into a cohesive, friction-free customer experience. And that's something today's siloed companies are still not set up to do, resulting in a bevy of new C-Suite leaders, including the Chief Experience Officer (CXO).\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eThe 10-second Customer Journey\u003c\/em\u003e provides the playbook for growing and retaining customers in a landscape transformed by digital.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eTodd Unger, CXO of the American Medical Association, provides a step-by-step guide based on three decades of consumer marketing, advertising, digital product and digital marketing and commerce experience. He'll teach you how to become your own Chief Friction-Reduction Officer and reignite customer growth and engagement.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe customer changed. And marketers, advertisers and business owners are still playing catch-up in a world where buying decisions are made not in months or days, but in seconds\u003c\/strong\u003e.\u003c\/p\u003e\u003cp\u003eThe enemy in today's customer environment? FRICTION. And those who can minimize friction, guiding potential buyers rapidly through the 'tornado funnel' buying process, will win.\u003c\/p\u003e\u003cp\u003eBut taming friction is no small feat. It takes the seamless integration of marketing, product, commerce and service into a cohesive, friction-free customer experience. And that's something today's siloed companies are still not set up to do, resulting in a bevy of new C-Suite leaders, including the Chief Experience Officer (CXO).\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eThe 10-second Customer Journey\u003c\/em\u003e provides the playbook for growing and retaining customers in a landscape transformed by digital.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eTodd Unger, CXO of the American Medical Association, provides a step-by-step guide based on three decades of consumer marketing, advertising, digital product and digital marketing and commerce experience. He'll teach you how to become your own Chief Friction-Reduction Officer and reignite customer growth and engagement.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eTodd Unger is Chief Experience Officer (CXO) of the American Medical Association, where he has driven record growth and gained international recognition for the AMA CX program.\u003c\/p\u003e\u003cp\u003eA transformational marketing and digital executive, Unger's experience places him at the nexus of e-commerce, content, technology, product development and marketing, the building blocks of today's customer experience.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 184\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.4 x 8.5 x 5.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 11, 2024\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51752546271520,"sku":"9781788605038","price":22.66,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/fb156f1b9fedead15260cd783bbfa818.webp?v=1779998550","url":"https:\/\/ebocreations.com\/products\/the-10-second-customer-journey-the-cxos-playbook-for-growing-and-retaining-customers-in-a-digital-world-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}