The 7 Secrets to Successful Apartment Leasing - Paperback

by Eric Cumley (Author)

From telephone presentations to showing apartments to closing the deal--insider secrets to filling every apartment, every time

Vacant apartments mean income lost--for property management companies, investment property owners, landlords, and anyone else who relies on rental income to pay the bills. In 7 Secrets to Successful Apartment Leasing, Eric Cumley provides seven proven industry secrets to building the relationships that achieve and maintain high occupancy levels. From "Stop Qualifying Prospects and Start Interviewing Them," to "Follow-Up is the Extra Mile," Cumley provides examples, tips, to-do lists, sample scripts, and more that will help you responsible for filling vacancies do so, quickly and effectively.

Back Jacket

Sure-fire insider tips for maintaining high occupancy levels all year round

Clever marketing campaigns attract attention, but they don't close deals. A surprising number of those in the apartment leasing business lack the communication skills to keep their prospective renters interested long enough to make a commitment. Focusing on crucial sales and interpersonal skills, this practical guide will help you build the relationships you need to keep your apartments filled and the checks coming in. Whether you own one apartment or a thousand, "The 7 Secrets to Successful Apartment Leasing "reveals proven industry secrets to: Hold dynamic telephone conversations Resolve objections and concerns effectively Get useful information through focused interviews Create exciting sales presentations Close the deal and create happy new residents

Building trust is the key to filling apartments. Complete with to-do lists, sample scripts, and a guide to nonverbal expressions, "The 7 Secrets to Apartment Leasing" is perfect for management companies, investors, landlords, and anyone else looking to fill a property with quality residents.