{"product_id":"the-age-of-customer-equity-data-driven-strategies-to-build-a-sustainable-company-paperback","title":"The Age of Customer Equity: Data-Driven Strategies to Build a Sustainable Company - Paperback","description":"\u003cp\u003eby \u003cb\u003eAllison Hartsoe\u003c\/b\u003e (Author), \u003cb\u003eSarah Toms\u003c\/b\u003e (Foreword by)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eEVERY CUSTOMER IS UNIQUE\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eFor many companies, large and small, customer data is a noisy mess. There are problems across the ecosystem from partners to page views and from KPIs to campaign tracking. The biggest problem is not the technical data silos but our inability to hear the humans behind the data.\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eThe Age of Customer Equity\u003c\/em\u003e, Allison Hartsoe helps you cut through the noise and gives you the tools you need to humanize your data to connect to the right customers at the right time. Interviews with customer-centric data leaders and case studies shine a light on the successes and struggles of data analytics leadership to give you a sense of reality and arm your strategic thinking. Hartsoe teaches you how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUncover customer behavior, identify opportunities to amplify marketing ROI, and optimize your opportunity costs\u003c\/li\u003e\n\u003cli\u003eAlight your teams to clear hurdles and create long-term 9- and 10-figure gains\u003c\/li\u003e\n\u003cli\u003eSpot the largest vulnerabilities in your company, diagnose what you need, and build a journey to a more powerful customer-centric future\u003c\/li\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 198\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.45 x 9 x 6 IN\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 05, 2021\u003c\/div\u003e\n\u003c\/ul\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51784540324128,"sku":"9781737518105","price":19.42,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/6b401b2422de1c6348f509a780d943a9.webp?v=1780605185","url":"https:\/\/ebocreations.com\/products\/the-age-of-customer-equity-data-driven-strategies-to-build-a-sustainable-company-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}