{"product_id":"the-art-of-choosing-paperback","title":"The Art of Choosing - Paperback","description":"\u003cp\u003eby \u003cb\u003eSheena Iyengar\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eEvery day we make choices. Coke or Pepsi? Save or spend? Stay or go? \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use \u003ci\u003eThe Art of Choosing\u003c\/i\u003e as your companion and guide for the many challenges ahead.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eSheena Iyengar\u003c\/b\u003e's groundbreaking research on choice has been funded by the National Science Foundation, the National Institute of Mental Health, and the National Security Education Program. She holds degrees from UPenn, The Wharton School of Business, and Stanford University. She is a professor at Columbia University, and a recipient of the Presidential Early Career Award. Her work is regularly cited in periodicals as diverse as \u003ci\u003eFortune\u003c\/i\u003e and \u003ci\u003eTime\u003c\/i\u003e magazines, the \u003ci\u003eNYT \u003c\/i\u003eand the \u003ci\u003eWSJ\u003c\/i\u003e, and in books such as \u003ci\u003eBlink\u003c\/i\u003e and \u003ci\u003eThe Paradox of Choice\u003c\/i\u003e.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 368\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1 x 7.9 x 5.2 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 09, 2011\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51755891818784,"sku":"9780446504119","price":19.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/141470e000030dc3b826fc4596948cf4.webp?v=1780070460","url":"https:\/\/ebocreations.com\/products\/the-art-of-choosing-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}