{"product_id":"the-art-of-woo-using-strategic-persuasion-to-sell-your-ideas-paperback","title":"The Art of Woo: Using Strategic Persuasion to Sell Your Ideas - Paperback","description":"\u003cp\u003eby \u003cb\u003eG. Richard Shell\u003c\/b\u003e (Author), \u003cb\u003eMario Moussa\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eYou may need \u003ci\u003eThe Art of War \u003c\/i\u003eto defeat your enemies, but if you prefer to win them over, read \u003ci\u003eThe Art of Woo\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eG. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI's hostage rescue training program. In \u003ci\u003eThe Art of Woo\u003c\/i\u003e, they present their systematic, four- step process for winning over even the toughest bosses and most skeptical colleagues. Beginning with two powerful self-assessments to help readers find their \"Woo IQ,\" they show how relationship-based persuasion works to open hearts and minds. \u003cp\u003e\u003c\/p\u003e\"Ranging across history, from Charles Lindbergh to Sam Walton, the authors examine how savvy negotiators use persuasion - not confrontation-to achieve goals.\" -\u003ci\u003eU.S. News \u0026amp; World Report\u003cbr\u003e\u003c\/i\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eG. Richard Shell teaches negotiation at the Wharton School of Business at the University of Pennsylvania, where he is professor of legal studies, business ethics, and management and academic director of the Wharton Executive Negotiation Workshop.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 320\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.69 x 8.4 x 5.46 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 01, 2009\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51753870721312,"sku":"9780143114048","price":19.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/6e87e0febaa1ee1b2e264523857df14b.webp?v=1780028639","url":"https:\/\/ebocreations.com\/products\/the-art-of-woo-using-strategic-persuasion-to-sell-your-ideas-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}