The Audience and Business of YouTube and Online Videos - Paperback

by Louisa Ha (Editor), Louisa Ha (Contribution by), Mohammad Abuljadail (Contribution by)

This book examines the underexplored business side of YouTube and YouTube audiences' responses to product review videos, sponsored videos, and online video advertising as well as the creators' role in the video content.

Author Biography

Louisa Ha is professor in the School of Media and Communication at Bowling Green State University and editor of Journalism and Mass Communication Quarterly.