{"product_id":"the-audience-and-business-of-youtube-and-online-videos-paperback","title":"The Audience and Business of YouTube and Online Videos - Paperback","description":"\u003cp\u003eby \u003cb\u003eLouisa Ha\u003c\/b\u003e (Editor), \u003cb\u003eLouisa Ha\u003c\/b\u003e (Contribution by), \u003cb\u003eMohammad Abuljadail\u003c\/b\u003e (Contribution by)\u003c\/p\u003e\u003cp\u003eThis book examines the underexplored business side of YouTube and YouTube audiences' responses to product review videos, sponsored videos, and online video advertising as well as the creators' role in the video content.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eLouisa Ha is professor in the School of Media and Communication at Bowling Green State University and editor of Journalism and Mass Communication Quarterly.\u003c\/p\u003e\n        \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 230\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.53 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 11, 2020\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51788924158240,"sku":"9781498576505","price":88.11,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/27598956e2341ccced6bdc2f91469ebd.webp?v=1780663281","url":"https:\/\/ebocreations.com\/products\/the-audience-and-business-of-youtube-and-online-videos-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}