{"product_id":"the-big-enough-company-how-women-can-build-great-businesses-and-happier-lives-paperback","title":"The Big Enough Company: How Women Can Build Great Businesses and Happier Lives - Paperback","description":"\u003cp\u003eby \u003cb\u003eAdelaide Lancaster\u003c\/b\u003e (Author), \u003cb\u003eAmy Abrams\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eAll entrepreneurs start their companies because they think it will give them freedom-freedom to work on their own terms, be their own bosses, and create a company that meets their needs. But so often the opposite happens, and they end up encumbered by businesses that bear little to no resemblance to those they had envisioned. They wind up working for their companies, but their companies don't work for them.\u003c\/p\u003e\u003cp\u003eDespite the freedom that striking out on your own promises, most of the accepted wisdom on how to build a small business advocates a one- size-fits-all approach. So-called experts-and sometimes just well-meaning friends-urge business owners to grow fast, be more profitable, and imitate other successful start-ups. And while these tips may work for some, they fail to consider the astounding variety of values and motivations that individuals have for starting a business. Too often, owners sacrifice their personal satisfaction in order to conform to unnecessary (and often unworkable) standards.\u003c\/p\u003e\u003cp\u003eAdelaide Lancaster and Amy Abrams have seen this problem for years when working with women entrepreneurs like themselves. They set out to explore how successful female business owners have grown their enterprises in a way that sustains their own personal goals and needs, not someone else's standards.\u003c\/p\u003e\u003cp\u003eDrawing on the true stories of nearly 100 entrepreneurs, as well as their own experiences, Abrams and Lancaster guide readers through the best principles that really matter when you work for yourself. For instance: \u003c\/p\u003e\u003cul\u003e \u003cli\u003e\n\u003cb\u003eFigure out what's in it for \u003ci\u003eyou\u003c\/i\u003e \u003c\/b\u003e Clarify why you started your business and what you want to get out of it over the long haul.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eFind a role that suits your strengths: \u003c\/b\u003e Identify where you add the most value and can have the most impact.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eEmbrace experimentation: \u003c\/b\u003e Trying new things gives you the opportunity to see what works and what doesn't and opens up unseen possibilities.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis book empowers entrepreneurs to ignore popular \"wisdom\" and peer pressure to take charge of their businesses in a way that will help them succeed on their own terms.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eAmy Abrams\u003c\/b\u003e and \u003cb\u003eAdelaide Lancaster\u003c\/b\u003e are the founders of In Good Company, a collaborative workspace for women business owners in New York City. In addition to their entrepreneurial ventures, they also work as consultants and career advisers, and their work has been featured in \u003ci\u003eThe New York Times\u003c\/i\u003e and on MSNBC. Visit ingoodcompany.com.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 288\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.9 x 8.4 x 5.3 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 25, 2012\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51751023313184,"sku":"9781591845607","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/07c97a16fb7e1e0017fd4e0321ae80d8.webp?v=1779962611","url":"https:\/\/ebocreations.com\/products\/the-big-enough-company-how-women-can-build-great-businesses-and-happier-lives-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}