{"product_id":"the-big-time-how-the-1970s-transformed-sports-in-america-hardcover","title":"The Big Time: How the 1970s Transformed Sports in America - Hardcover","description":"\u003cp\u003eby \u003cb\u003eMichael Maccambridge\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\"Indispensable history.\" -Sally Jenkins, bestselling author of \u003ci\u003eThe Right Call\u003c\/i\u003e \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e A captivating chronicle of the pivotal decade in American sports, when the games invaded prime time, and sports moved from the margins to the mainstream of American culture. \u003cp\u003e\u003c\/p\u003e Every decade brings change, but as Michael MacCambridge chronicles in THE BIG TIME, no decade in American sports history featured such convulsive cultural shifts as the 1970s. So many things happened during the decade--the move of sports into prime-time television, the beginning of athletes' gaining a sense of autonomy for their own careers, integration becoming--at least within sports--more of the rule than the exception, and the social revolution that brought females more decisively into sports, as athletes, coaches, executives, and spectators. More than politicians, musicians or actors, the decade in America was defined by its most exemplary athletes. The sweeping changes in the decade could be seen in the collective experience of Billie Jean King and Muhammad Ali, Henry Aaron and Julius Erving, Kareem Abdul-Jabbar and Joe Greene, Jack Nicklaus and Chris Evert, among others, who redefined the role of athletes and athletics in American culture. The Seventies witnessed the emergence of spectator sports as an ever-expanding mainstream phenomenon, as well as dramatic changes in the way athletes were paid, portrayed, and packaged. In tracing the epic narrative of how American sports was transformed in the Seventies, a larger story emerges: of how America itself changed, and how spectator sports moved decisively on a trajectory toward what it has become today, the last truly \"big tent\" in American culture.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eMichael MacCambridge \u003c\/b\u003eis an author, journalist and TV commentator, whose books have included the acclaimed \u003ci\u003eAmerica's Game: The Epic Story of How Pro Football Captured A Nation \u003c\/i\u003eand \u003ci\u003eChuck Noll: His Life's Work\u003c\/i\u003e. For eight years a columnist and critic at the \u003ci\u003eAustin American-Statesman, \u003c\/i\u003eMacCambridge was later a contributor to \u003ci\u003eA New Literary History of America\u003c\/i\u003e, and his work has appeared in the \u003ci\u003eNew York Times, \u003c\/i\u003ethe \u003ci\u003eWall Street Journal, \u003c\/i\u003ethe \u003ci\u003eWashington Post, Sports Illustrated, \u003c\/i\u003eand \u003ci\u003eGQ. \u003c\/i\u003eThe father of two children, Miles and Ella, he lives in Austin.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 496\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.7 x 9.1 x 6.3 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 10, 2023\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51752410579232,"sku":"9781538706695","price":32.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/19f08149c48efd157beb342428246ccc.webp?v=1779995036","url":"https:\/\/ebocreations.com\/products\/the-big-time-how-the-1970s-transformed-sports-in-america-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}