{"product_id":"the-brand-book-an-insiders-guide-to-brand-building-for-businesses-and-organizations-paperback","title":"The Brand Book: An Insider's Guide to Brand Building for Businesses and Organizations - Paperback","description":"\u003cp\u003eby \u003cb\u003eDaryl Fielding\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Brand Book\u003c\/i\u003e provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide range of categories. Real world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles that underpin the best of brand practice. The final chapter includes handy templates and checklists to help you develop your own brand.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eDaryl Fielding has held senior roles in marketing, media and advertising. She has created new brand strategies across many categories, from Dove to Cadbury to Vodafone, and is a recognized speaker on brands and marketing leadership. She currently runs The Marketing Academy Foundation, a charity enabling young people from challenging backgrounds to follow in her marketing footsteps to a fulfilling and fun career.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 232\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.8 x 7.8 x 5.7 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 11, 2022\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51765987836192,"sku":"9781529420173","price":26.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/8263ba97e2cbce74ca2f6b22e64e0e94.webp?v=1780283758","url":"https:\/\/ebocreations.com\/products\/the-brand-book-an-insiders-guide-to-brand-building-for-businesses-and-organizations-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}