{"product_id":"the-business-design-cube-converging-markets-society-and-customer-values-to-grow-firms-competitive-in-business-paperback","title":"The Business Design Cube: Converging Markets, Society, and Customer Values to Grow Firms Competitive in Business - Paperback","description":"\u003cp\u003eby \u003cb\u003eRajagopal\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eThis book discusses the three facets of the design-cube identified as design-to-market, design-to-society, and design-to-value through theoretical foundations, design arguments, managerial analysis, and best practices of companies.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eRajagopal\u003c\/b\u003e is Professor of Marketing at EGADE Business School of Monterrey Institute of Technology and Higher Education (ITESM), Mexico City Campus and Life Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London. Dr. Rajagopal is Visiting Professor at Boston University, Boston, Massachusetts. He has been listed with biography in various international directories. He is serving also as Visiting Professor at University of Fraser Valley, British Columbia, Canada-India Campus.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 210\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.44 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 22, 2021\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51780778819872,"sku":"9781637420164","price":37.78,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/5e767ad7488c9a881550660a7367b3e6.webp?v=1780536688","url":"https:\/\/ebocreations.com\/products\/the-business-design-cube-converging-markets-society-and-customer-values-to-grow-firms-competitive-in-business-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}