{"product_id":"the-business-leaders-essential-guide-to-marketing-how-to-make-sure-your-marketing-delivers-results-the-reason-your-marketing-might-fail-and-how-to-f-paperback","title":"The Business Leaders Essential Guide to Marketing: How to make sure your marketing delivers results. The reason your marketing might fail and how to f - Paperback","description":"\u003cp\u003eby \u003cb\u003eStephen Dann\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMarketing rarely seems to deliver on its promise.\u003c\/p\u003e\u003cp\u003eYou probably don't have the budgets to compete with the big players. You find it difficult to justify spending all that money and you cannot be sure if your marketing budget is being wasted. Maybe you've hired marketing managers, experts or agencies who have promised much, but achieved little.\u003c\/p\u003e\u003cp\u003eWhatever your situation a practical detailed marketing plan with specific objectives, actions, and measures is essential - backed by a robust management process to keep the plan on track and ensure delivery. \u003c\/p\u003e\u003cp\u003eWithout these two essential components your marketing will be ineffectual, slow, and underwhelming and your investments destined for failure. \u003c\/p\u003e\u003cp\u003eIn \u003cstrong\u003e\u003cem\u003eThe Business Leaders Essential Guide to Marketing\u003c\/em\u003e\u003c\/strong\u003e, renowned business adviser, Stephen Dann sets out the methods, the tools, and the techniques to enable you to plan your marketing activity with clear measurable results and ensure you gain new customers.\u003c\/p\u003e\u003cp\u003eWhether you are a business owner, marketer, or entrepreneur, \u003cstrong\u003e\u003cem\u003eThe Business Leaders Essential Guide to Marketing\u003c\/em\u003e\u003c\/strong\u003e enables you to develop and implement marketing plans to achieve your commercial goals.\u003c\/p\u003e\u003cp\u003eYou discover: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e Why marketing fails\u003c\/li\u003e\n\u003cli\u003e How to assess your current situation\u003c\/li\u003e\n\u003cli\u003e How to define your ideal customer\u003c\/li\u003e\n\u003cli\u003e How to develop messaging and brands\u003c\/li\u003e\n\u003cli\u003e Where to focus and what to measure\u003c\/li\u003e\n\u003cli\u003e What's in your marketing plan\u003c\/li\u003e\n\u003cli\u003e The process to ensure your marketing plans are implemented\u003c\/li\u003e\n\u003cli\u003e What might go wrong\u003c\/li\u003e\n\u003c\/ul\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 148\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.4 x 8.27 x 5.83 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 23, 2022\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51809170489632,"sku":"9781739979836","price":22.66,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/613c3e1b483aa27729c762cd29746942.webp?v=1780970361","url":"https:\/\/ebocreations.com\/products\/the-business-leaders-essential-guide-to-marketing-how-to-make-sure-your-marketing-delivers-results-the-reason-your-marketing-might-fail-and-how-to-f-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}