{"product_id":"the-business-of-choice-how-human-instinct-influences-everyones-decisions-hardcover","title":"The Business of Choice: How Human Instinct Influences Everyone's Decisions - Hardcover","description":"\u003cp\u003eby \u003cb\u003eMatthew Willcox\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAwarded Bronze Medal in the \u003cem\u003eAdvertising \/ Marketing \/ PR \/ Event Planning\u003c\/em\u003e category of the \u003cem\u003e2021 Axiom Business Book Awards\u003c\/em\u003e.\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eIn this 2nd edition of award winning \u003cem\u003eThe Business of Choice\u003c\/em\u003e, expert author and consultant Matthew Willcox explores the science of influencing choice, bringing together the work of thousands of behavioral scientists and practitioners. Cutting to the heart of the science, Willcox helps you apply this to your own marketing and brand strategies, allowing you to use an understanding of how humans naturally decide to make your brand or business a natural choice. \u003c\/p\u003e \u003cp\u003e\u003cem\u003eThe Business of Choice\u003c\/em\u003e takes you through the story of how instinct affects our decisions, from its roots in our evolutionary history, to technology and artificial intelligence today. You'll discover how human nature affects how people decide, whether they are making choices for grocery shopping, or their retirement investments. \u003c\/p\u003e \u003cp\u003eThe first edition of\u003cem\u003e The Business of Choice\u003c\/em\u003e was awarded the 2016 Berry - American Marketing Association Book Prize for Best Book in Marketing.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eMatthew Willcox\u003c\/b\u003e runs a behavioural science insights and choice architecture consultancy. He is one of the pioneers of the application of behavioral insights to marketing and founded The Institute of Decision Making in 2009 as a bridge between marketers and scientists who study human behaviour.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 312\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.9 x 9.1 x 6.1 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 28, 2020\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51780146626848,"sku":"9781839820717","price":82.06,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/61672931c9ac85a871da3abeff794e75.webp?v=1780522654","url":"https:\/\/ebocreations.com\/products\/the-business-of-choice-how-human-instinct-influences-everyones-decisions-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}