{"product_id":"the-business-of-trademarks-a-practical-guide-to-trademark-management-for-attorneys-and-paralegals-paperback","title":"The Business of Trademarks: A Practical Guide to Trademark Management for Attorneys and Paralegals - Paperback","description":"\u003cp\u003eby \u003cb\u003eCarol Chadirjian\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWe come in contact with many trademarks each day on television, retail stores, Internet. \u003cem\u003eThe Business of Trademarks\u003c\/em\u003e explains why trademarks are so important to businesses and how they identify the manufacturer and guarantee consistent quality to achieve brand loyalty. \u003cem\u003eThe Business of Trademarks\u003c\/em\u003e is intended as a practical guide for those new to trademarks, including attorneys, paralegals and law students requiring a concise, comprehensive book on trademark prosecution to gain the skills and knowledge necessary to perform day-to-day trademark work diligently, confidently and with efficiency. Specific topics covered are: \u003cbr\u003e \u003cbr\u003e * Trademark searching for clearance\u003cbr\u003e * Forms to be filed with the Patent and Trademark Office\u003cbr\u003e * Famous trademarks and trade dress\u003cbr\u003e * Responding to office actions\u003cbr\u003e * Methods of enforcing trademarks\u003cbr\u003e * Trademarks in commercial transactions\u003cbr\u003e \u003cbr\u003e \u003cem\u003eThe Business of Trademarks\u003c\/em\u003e is unique from other publications because it explains trademark management from a hands-on approach, including administrative duties which few attorneys handle themselves.\u003cbr\u003e \u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 174\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.37 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 01, 2018\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51799319118112,"sku":"9781627341929","price":71.93,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/46dafe282ed2da6ed8770b28726f3213.webp?v=1780811571","url":"https:\/\/ebocreations.com\/products\/the-business-of-trademarks-a-practical-guide-to-trademark-management-for-attorneys-and-paralegals-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}