The Complete Guide to Partnership Marketing: How to Create Successful Marketing Collaborations - Paperback

by James Cristal (Author)

Partnership Marketing is widely recognised as one of the fastest growing marketing techniques of the twenty first century, and businesses now understand that collaboration leads to growth and innovation.The Complete Guide to Partnership Marketing will cover everything you need to know about partnerships. Learn about the ten types of partnerships, how to find new partners, and how to create stand-out campaigns.Full of actual examples, including Apple, Spotify, Netflix and Uber. For both beginners and advanced marketers, this books offers a complete step-by-step guide to creating your own Partnership Marketing campaigns.

Author Biography

James Cristal is an expert in acquisition, growth and partnership marketing. His main specialisms are affiliation and management of commercial growth channels, both online and offline. His experience ranges from UK Fintech start-ups to FTSE 100 companies. James has lectured at live events and written for some of the biggest online marketing publications.