{"product_id":"the-context-marketing-revolution-how-to-motivate-buyers-in-the-age-of-infinite-media-hardcover","title":"The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media - Hardcover","description":"\u003cp\u003eby \u003cb\u003eMathew Sweezey\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn a world flooded with media from both individuals and companies, push marketing is dead. The new key to breaking through to consumers and driving conversions? Context. Salesforce marketing maven Mathew Sweezey explains \"the context marketing revolution\" and provides new rules for marketing in a transformed world.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eArticulates the new \"infinite media\" environment and how this has led to the \"context revolution\" in marketing.\u003c\/li\u003e\n\u003cli\u003eProvides powerful framework for the \"hierarchy of context\"--the essential elements of context for marketers to integrate into their approach.\u003c\/li\u003e\n\u003cli\u003eRedefines and expands the role of marketing and marketers in the organization.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eAudience: Practicing marketers and brand managers, as well as C-level executives and senior managers involved in product management. The book will also be of interest to students and teachers of marketing, brand development, product management and business strategy.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMathew Sweezey\u003c\/b\u003e is Principal of Marketing Insights for Salesforce. A researcher, thinker, award-winning marketer, and writer, his work has appeared in leading publications such as \u003ci\u003eAdAge\u003c\/i\u003e, \u003ci\u003eForbes\u003c\/i\u003e, \u003ci\u003eBrand Quarterly\u003c\/i\u003e, \u003ci\u003eThe Economist\u003c\/i\u003e, and \u003ci\u003eThe Observer\u003c\/i\u003e. He is the author of \u003ci\u003eMarketing Automation for Dummies\u003c\/i\u003e. He keynotes at conferences around the world and routinely works with the world's largest and most well-respected brands, including UPS, Home Depot, AT\u0026amp;T, and Dell.\u003c\/p\u003e\u003cp\u003eYou can find Matthew Sweezey at: \u003cbr\u003emathewsweezey.com\u003cbr\u003eTwitter: twitter.com\/msweezey\u003cbr\u003eLinkedIn: linkedin.com\/in\/mathewsweezey\/\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 272\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.18 x 9.37 x 6.22 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 24, 2020\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51770432127264,"sku":"9781633694026","price":32.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/c2c99d74d1e652990d047473b24a1ce7.webp?v=1780371476","url":"https:\/\/ebocreations.com\/products\/the-context-marketing-revolution-how-to-motivate-buyers-in-the-age-of-infinite-media-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}