{"product_id":"the-corporate-eye-photography-and-the-rationalization-of-american-commercial-culture-1884-1929-paperback","title":"The Corporate Eye: Photography and the Rationalization of American Commercial Culture, 1884-1929 - Paperback","description":"\u003cp\u003eby \u003cb\u003eElspeth H. Brown\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWinner, Association of American Publishers' Professional and Scholarly Publishing Award in Business, Management and Accounting\u003c\/p\u003e\u003cp\u003eIn the late nineteenth century, corporate managers began to rely on photography for everything from motion studies to employee selection to advertising. This practice gave rise to many features of modern industry familiar to us today: consulting, \"scientific\" approaches to business practice, illustrated advertising, and the use of applied psychology.\u003c\/p\u003e\u003cp\u003eIn this imaginative study, Elspeth H. Brown examines the intersection of photography as a mass technology with corporate concerns about efficiency in the Progressive period. Discussing, among others, the work of Frederick W. Taylor, Eadweard Muybridge, Frank Gilbreth, and Lewis Hine, Brown explores this intersection through a variety of examples, including racial discrimination in hiring, the problem of photographic realism, and the gendered assumptions at work in the origins of modern marketing. She concludes that the goal uniting the various forms and applications of photographic production in that era was the increased rationalization of the modern economy through a set of interlocking managerial innovations, technologies that sought to redesign not only industrial production but the modern subject as well.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWinner, Association of American Publishers' Professional and Scholarly Publishing Award in Business, Management and Accounting\u003c\/p\u003e\u003cp\u003e \u003ci\u003eThe Corporate Eye\u003c\/i\u003e examines the intersection of photography as a mass technology with corporate concerns about efficiency in the Progressive period. Discussing the work of, among others, Frederick W. Taylor, Eadweard Muybridge, Frank Gilbreth, and Lewis Hine, Elspeth H. Brown explores this intersection through a variety of examples, including racial discrimination in hiring, the problem of photographic realism, and the gendered assumptions at work in the origins of modern marketing. She concludes that the goal uniting the various forms and applications of photographic production in that era was the increased rationalization of the modern economy through a set of interlocking managerial innovations, technologies that sought to redesign not only industrial production but the modern subject itself.\u003c\/p\u003e\u003cp\u003eA highly welcome contribution to the field of business history as well as American visual culture.--\u003ci\u003eBusiness History Review\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eThis highly readable, interdisciplinary book provides insights into both the history of American economic development and the history of photography.--Patricia Johnson, \u003ci\u003eAfterimage\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eA unique and interdisciplinary analysis of the intersection between visual and commercial culture in the USA.--\u003ci\u003eHistory of Photography\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Corporate Eye\u003c\/i\u003e is American studies and interdisciplinary cultural history at its best.--\u003ci\u003eJournal of American History\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eThis is a book whose 'big picture' is fully in focus.--\u003ci\u003eTechnology and Culture\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eMeticulous research and rich contextualization . . . A welcome and imaginative addition to the history of visual technologies and commercial history.--\u003ci\u003eIndustrial Archaeology\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e \u003cb\u003eElspeth H. Brown\u003c\/b\u003e is an associate professor of history at the University of Toronto and the director of the Centre for the Study of the United States, Munck Centre for International Studies, University of Toronto.\u003c\/p\u003e--Philip Scranton, series editor, \u003ci\u003eStudies in Industry and Society\u003c\/i\u003e \"Industrial Archaeology\"\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWinner, Association of American Publishers' Professional and Scholarly Publishing Award in Business, Management and Accounting\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Corporate Eye\u003c\/i\u003e examines the intersection of photography as a mass technology with corporate concerns about efficiency in the Progressive period. Discussing the work of, among others, Frederick W. Taylor, Eadweard Muybridge, Frank Gilbreth, and Lewis Hine, Elspeth H. Brown explores this intersection through a variety of examples, including racial discrimination in hiring, the problem of photographic realism, and the gendered assumptions at work in the origins of modern marketing. She concludes that the goal uniting the various forms and applications of photographic production in that era was the increased rationalization of the modern economy through a set of interlocking managerial innovations, technologies that sought to redesign not only industrial production but the modern subject itself.\u003c\/p\u003e\u003cp\u003e\"A highly welcome contribution to the field of business history as well as American visual culture.\"--\u003ci\u003eBusiness History Review\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\"This highly readable, interdisciplinary book provides insights into both the history of American economic development and the history of photography.\"--Patricia Johnson, \u003ci\u003eAfterimage\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\"A unique and interdisciplinary analysis of the intersection between visual and commercial culture in the USA.\"--\u003ci\u003eHistory of Photography\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\"\u003ci\u003eThe Corporate Eye\u003c\/i\u003e is American studies and interdisciplinary cultural history at its best.\"--\u003ci\u003eJournal of American History\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\"This is a book whose 'big picture' is fully in focus.\"--\u003ci\u003eTechnology and Culture\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\"Meticulous research and rich contextualization . . . A welcome and imaginative addition to the history of visual technologies and commercial history.\"--\u003ci\u003eIndustrial Archaeology\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eElspeth H. Brown\u003c\/b\u003e is an associate professor of history at the University of Toronto and the director of the Centre for the Study of the United States, Munck Centre for International Studies, University of Toronto.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eElspeth H. Brown \u003c\/b\u003eis an associate professor of history at the University of Toronto and the director of the Centre for the Study of the United States, Munck Centre for International Studies, University of Toronto.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 348\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.78 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 01, 2008\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51757475594528,"sku":"9780801889707","price":59.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/cb5f34302377f8d906ee6d56116effc8.webp?v=1780103977","url":"https:\/\/ebocreations.com\/products\/the-corporate-eye-photography-and-the-rationalization-of-american-commercial-culture-1884-1929-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}