The Culting of Brands: Turn Your Customers Into True Believers - Paperback
$27.00
by Douglas Atkin (Author)
Author Biography
Douglas Atkin is the director of strategy at one of New York's hottest advertising agencies, Merkley Newman Harty. He has worked with numerous clients to increase their cult appeal, including Mercedes, Pfizer, Smith Barney, Fila, and JetBlue. This is his first book.
Number of Pages: 256
Dimensions: 0.56 x 8.4 x 5.56 IN
Publication Date: May 31, 2005
Estimated delivery: June 12 - June 15, 2026
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