{"product_id":"the-customer-driven-playbook-converting-customer-feedback-into-successful-products-paperback","title":"The Customer-Driven Playbook: Converting Customer Feedback Into Successful Products - Paperback","description":"\u003cp\u003eby \u003cb\u003eTravis Lowdermilk\u003c\/b\u003e (Author), \u003cb\u003eJessica Rich\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDespite the wide acceptance of Lean approaches and customer-development strategies, many product teams still have difficulty putting these principles into meaningful action. That's where The Customer-Driven Playbook comes in. This practical guide provides a complete end-to-end process that will help you understand customers, identify their problems, conceptualize new ideas, and create fantastic products they'll love. \u003c\/p\u003e\u003cp\u003e To build successful products, you need to continually test your assumptions about your customers and the products you build. This book shows team leads, researchers, designers, and managers how to use the Hypothesis Progression Framework (HPF) to formulate, experiment with, and make sense of critical customer and product assumptions at every stage. With helpful tips, real-world examples, and complete guides, you'll quickly learn how to turn Lean theory into action. \u003c\/p\u003e\u003cul\u003e \u003cli\u003eCollect and formulate your assumptions into hypotheses that can be tested to unlock meaningful insights \u003c\/li\u003e\n\u003cli\u003eConduct experiments to create a continual cadence of learning \u003c\/li\u003e\n\u003cli\u003eDerive patterns and meaning from the feedback you've collected from customers \u003c\/li\u003e\n\u003cli\u003eImprove your confidence when making strategic business and product decisions \u003c\/li\u003e\n\u003cli\u003eTrack the progression of your assumptions, hypotheses, early ideas, concepts, and product features with step-by-step playbooks \u003c\/li\u003e\n\u003cli\u003eImprove customer satisfaction by creating a consistent feedback loop \u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eTravis Lowdermilk has been building software experiences as both a developer and a designer for over 15 years. Currently, Travis is a UX Designer at Microsoft, helping teams apply design thinking to their products.\u003c\/p\u003e\u003cp\u003eTo learn more about Travis, visit: www.travislowdermilk.com\u003c\/p\u003e\u003cp\u003eJessica Rich is a UX Researcher at Microsoft with a PhD in Human Factors. With over a decade of experience in the software industry, Jessica has lead teams through customer and product development using Lean strategies.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 251\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.5 x 9.1 x 7 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 25, 2017\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51760665231648,"sku":"9781491981276","price":49.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/d5c364a0e9c279ae4cbf9fd74696c29a.webp?v=1780186256","url":"https:\/\/ebocreations.com\/products\/the-customer-driven-playbook-converting-customer-feedback-into-successful-products-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}