{"product_id":"the-customer-education-playbook-how-leading-companies-engage-convert-and-retain-customers-hardcover","title":"The Customer Education Playbook: How Leading Companies Engage, Convert, and Retain Customers - Hardcover","description":"\u003cp\u003eby \u003cb\u003eDaniel Quick\u003c\/b\u003e (Author), \u003cb\u003eBarry Kelly\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDeliver maximum value to customers and clients with this blueprint to customer success \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eThe Customer Education Playbook: How Leading Companies Engage, Convert, and Retain Customers\u003c\/i\u003e, customer learning experts Barry Kelly and Daniel Quick explain how teaching customers to best engage with your products and services is the key to converting them from prospects to loyal advocates of your brand. \u003c\/p\u003e \u003cp\u003eIn this book, you'll examine how to define success for your customer, create a customer education development plan, and pursue customer success and revenue metrics. You'll also: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eLearn why you should prioritize customer learning and invest in customer training and education \u003c\/li\u003e \u003cli\u003eDiscover how to create a detailed customer success and retention plan that emphasizes delivered value \u003c\/li\u003e \u003cli\u003eDetermine how to implement a learning strategy that maximizes and scales lifetime customer value \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003ePerfect for founders, executives, managers, and practitioners at companies of all kinds, \u003ci\u003eThe Customer Education Playbook\u003c\/i\u003e is especially practical for SaaS company executives seeking to extract and provide maximum value from their customers over the long haul. \u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eCustomer education, \u003c\/b\u003e in which companies train their clients and customers on how to extract value from the services they provide, is becoming increasingly vital as businesses move to recurring revenue models. It's proving to be one of the keys to maximize and scale lifetime customer value. Despite this, many firms remain unfamiliar with how to successfully educate their customers on how to use their services and products. \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eThe Customer Education Playbook: How Leading Companies, Engage, Convert, and Retain Customers, \u003c\/i\u003e customer education experts Daniel Quick and Barry Kelly deliver an intuitive and comprehensive blueprint for effective customer engagement with your products and services. Here, you'll learn to convert your prospects into loyal advocates of your brand. \u003c\/p\u003e\u003cp\u003eThis book demonstrates how to define success for your customer, create a customer education development plan, and pursue customer success and revenue metrics. It also makes a compelling case for prioritizing and investing in customer learning and shows you how to design and implement a detailed customer success and retention plan. \u003c\/p\u003e\u003cp\u003eCovering all aspects of the customer education process, the authors discuss optimal customer education formats, content distribution channels, and the measurement of program impact. They explore practical and pressing issues, like when to charge for additional training and when to offer it for free, and when to use prerecorded video and when to use live, instructor-led training. \u003c\/p\u003e\u003cp\u003eAn indispensable resource for founders, managers, and other business leaders at SaaS companies, \u003ci\u003eThe Customer Education Playbook \u003c\/i\u003ebelongs in the libraries of professionals at companies of all kinds seeking to extract and provide maximum value from their customers in the long run.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003ePraise for The Customer Education Playbook\u003c\/p\u003e \u003cp\u003e\"Customer learning is vital to any organization looking to educate their customers and\/or grow their learning business. \u003ci\u003eThe Customer Education Playbook\u003c\/i\u003e connects the dots to make sure your customer education is a success from pre-sale to renewal.\" \u003c\/p\u003e\u003cp\u003e\u003cb\u003eMark Roberge, \u003c\/b\u003eSenior Lecturer, Harvard Business School; Co-founder, Stage 2 Capital; Former CRO, HubSpot \u003c\/p\u003e\u003cp\u003e\"\u003ci\u003eThe Customer Education Playbook\u003c\/i\u003e is the most comprehensive and useful explanation of goals, techniques and value of customer education I have read. This playbook is an essential guide for customer success teams, customer education teams, or anyone responsible for exceptional customer education experiences.\" \u003c\/p\u003e\u003cp\u003e\u003cb\u003eCushing Anderson, \u003c\/b\u003e Vice President, IT Education and Certification Research, IDC \u003c\/p\u003e\u003cp\u003e\"It's time for customer education to move into the spotlight. SaaS companies dramatically increase customer retention when customers know how to use their products. Customer education is the catalyst for business growth, and \u003ci\u003eThe Customer Education Playbook\u003c\/i\u003e is the spark to drive that growth. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eDonna Weber, \u003c\/b\u003e Author of\u003ci\u003e Onboarding Matters \u003c\/i\u003e\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDaniel Quick\u003c\/b\u003e is Vice President of Learning Strategies at Thought Industries. He previously led customer education at Optimizely and Asana.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBarry Kelly\u003c\/b\u003e is Co-founder and CEO of Thought Industries, a world leading B2B customer training platform and developer of the world's first cloud Learning Business Platform. His company has worked with hundreds of clients to improve their customer training and increase customer engagement and retention.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 240\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.1 x 9.1 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 19, 2022\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51753389228320,"sku":"9781119822509","price":28.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/776f7141d2c2c9c47d17e7198b0b21c1.webp?v=1780018864","url":"https:\/\/ebocreations.com\/products\/the-customer-education-playbook-how-leading-companies-engage-convert-and-retain-customers-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}