{"product_id":"the-customer-rules-the-39-essential-rules-for-delivering-sensational-service-hardcover","title":"The Customer Rules: The 39 Essential Rules for Delivering Sensational Service - Hardcover","description":"\u003cp\u003eby \u003cb\u003eLee Cockerell\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe former Executive Vice President of Walt Disney World shares indispensible Rules for serving customers with consistency, efficiency, creativity, sincerity, and excellence. \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eLee Cockerell knows that success in business--any business--depends upon winning and keeping customers. In 39 digestible, bite-sized chapters, Lee shares everything he has learned in his 40+ year career in the hospitality industry about creating an environment that keeps customers coming back for more. Here, Lee not only shows why the customer always rules, but also the Rules for serving customers so well they'll never want to do business with anyone but you. For example: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eRule #1: Customer Service Is Not a Department\u003cbr\u003eRule #3: Great Service Follows the Laws of Gravity \u003cbr\u003eRule #5: Ask Yourself \"What Would Mom Do?\"\u003cbr\u003eRule #19: Be a Copycat \u003cbr\u003eRule #25. Treat Every Customer like a Regular\u003cbr\u003eRule #39: Don't Try Too Hard \u003cp\u003e\u003c\/p\u003eAs simple as they are profound, these principles have been shown to work in companies as large as Disney and as small as a local coffee shop; from businesses selling cutting-edge technologies like computer tablets to those selling products as timeless as shoes and handbags; at corporations as long-standing as Ford Motors and those as nascent as a brand new start-up. And they have been proven indispensible at all levels of a company, from managers responsible for hiring and training employees, setting policies and procedures, and shaping the company culture to front line staff who deal directly with clients and customers \u003cp\u003e\u003c\/p\u003eChock-full of universal advice, applicable online and off, \u003ci\u003e The Customer Rules\u003c\/i\u003e is \u003ci\u003ethe \u003c\/i\u003eessential handbook for service excellence everywhere.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLee Cockerell\u003c\/b\u003e is the author of \u003ci\u003eCreating Magic: 10 Common Sense Leadership Strategies from a Life at Disney\u003c\/i\u003e, among others. He is the former Executive Vice President of Operations of Walt Disney World and has held executive positions at Hilton Hotels and Marriott. During his distinguished career in the hospitality industry Cockerell earned a worldwide reputation as an expert on the customer experience. Cockerell travels the country addressing audiences at Fortune 100 companies; educational institutions and non-profits; and government agencies, including the US military.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 208\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.83 x 7.77 x 5.2 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 05, 2013\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51757378830624,"sku":"9780770435608","price":25.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/eb841f12307fb5a1a20846d065281c5f.webp?v=1780100849","url":"https:\/\/ebocreations.com\/products\/the-customer-rules-the-39-essential-rules-for-delivering-sensational-service-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}