{"product_id":"the-dark-side-of-franchising-how-to-avoid-being-swindled-and-make-an-educated-buying-decision-paperback","title":"The Dark Side of Franchising: How to Avoid Being Swindled and Make an Educated Buying Decision - Paperback","description":"\u003cp\u003eby \u003cb\u003eRobert Edwards\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eFranchising presents itself as a \"sure-fire\" path to wealth, much less risky than starting your own business. But is that actually true? The Dark Side of Franchising reveals how and why thousands of buyers succumb to coercive sellers every year and exactly how these manipulative tactics are employed.\u003c\/p\u003e\u003cp\u003eThe book exposes how multiple co-conspirators, including industry top lists, bestselling authors, media giants, and even the banking system all work in tandem to get you to sign on the dotted line.\u003cbr\u003eThere are some great franchises out there! \u003c\/p\u003e\u003cp\u003eHowever there is also an increasing number of very high risk, unethical franchise companies. For an inexperienced buyer, they are virtually impossible to tell apart. Every year thousands of aspiring franchise entrepreneurs make a risky investment decision based on industry hype and franchisor promises. A shocking number of those buyers will end up broke. \u003c\/p\u003e\u003cp\u003eReaders will learn: \u003c\/p\u003e\u003col\u003e\n\u003cli\u003eHow fake statistics, inadequate regulation, and lackluster oversight allows companies to take your money.\u003c\/li\u003e\n\u003cli\u003eHow franchise companies, the media, industry websites, bestselling books and \"consultants\" work together to deceive you.\u003c\/li\u003e\n\u003cli\u003eSneaky sales tactics used by franchise companies to get you to sign on the dotted line.\u003c\/li\u003e\n\u003cli\u003eHow many \"Veteran Friendly\" franchises are actually low performing brands with a high chance of failure.\u003c\/li\u003e\n\u003cli\u003eWhy there is no \"best\" franchise, and why buyers must align their skills, operational preferences, business goals, market demand and demographics to their franchise choices.\u003c\/li\u003e\n\u003cli\u003eHow much do franchises actually make? And how a $100,000 investment can make as much or more than a 1.6 million dollar investment.\u003c\/li\u003e\n\u003cli\u003eThe top 7 mistakes made by most inexperienced buyers.\u003c\/li\u003e\n\u003cli\u003eUnderstanding the Franchise Disclosure Document (FDD) and things to watch for.\u003c\/li\u003e\n\u003cli\u003eMaster franchising, and how investors can essentially become a franchisor and enjoy many of the benefits.* \u003cp\u003e\u003c\/p\u003ePLEASE NOTE* THE STATISTICS AND SCENARIOS USED IN THIS BOOK ARE MOSTLY RELEVANT TO THE UNITED STATES\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003eWritten by Franchising expert and Franchise City founder Robert Edwards, \u003cbr\u003eThe Dark Side of Franchising exposes the secrets and tactics the shady franchise companies don't want you to know! If you are considering investing in a franchise, The Dark Side of Franchising is essential reading.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 160\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.34 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 11, 2020\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51787089117472,"sku":"9798563209770","price":17.53,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/f848737db5be7a5e012f7457532491af.webp?v=1780644513","url":"https:\/\/ebocreations.com\/products\/the-dark-side-of-franchising-how-to-avoid-being-swindled-and-make-an-educated-buying-decision-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}