{"product_id":"the-design-of-everyday-things-paperback","title":"The Design of Everyday Things - Paperback","description":"\u003cp\u003eby \u003cb\u003eDon Norman\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDesign doesn't have to complicated, which is why this guide to human-centered design shows that usability is just as important as aesthetics.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eEven the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door.\u003c\/p\u003e\u003cp\u003eThe fault, argues this ingenious -- even liberating -- book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization.\u003c\/p\u003e\u003cp\u003eThe Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe Design of Everyday Things is a powerful primer on how -- and why -- some products satisfy customers while others only frustrate them.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eDon Norman\u003c\/b\u003e is a co-founder of the Nielsen Norman Group, and holds graduate degrees in both engineering and psychology. His many books include \u003ci\u003eEmotional Design, The Design of Future Things\u003c\/i\u003e, and \u003ci\u003eLiving with Complexity\u003c\/i\u003e. He lives in Silicon Valley, California.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 368\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1 x 8.2 x 5.4 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 05, 2013\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51762050957600,"sku":"9780465050659","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/bc0b29c64312819c2104a928f492bd22.webp?v=1780215826","url":"https:\/\/ebocreations.com\/products\/the-design-of-everyday-things-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}