{"product_id":"the-designers-guide-to-marketing-and-pricing-paperback","title":"The Designer's Guide To Marketing And Pricing - Paperback","description":"\u003cp\u003eby \u003cb\u003eIlise Benun\u003c\/b\u003e (Author), \u003cb\u003ePeleg Top\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDo what you love and make money!\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Designer's Guide to Marketing and Pricing\u003c\/i\u003e will answer all the common questions asked by designers trying to stay afloat in their creative business - and also successful designers who want to put a little more thought into their operations. Whether you're a freelancer, an aspiring entrepreneur or a seasoned small-business owner, you'll learn everything you need to know about how to market and price your services.\u003c\/p\u003e\u003cp\u003eThis book shows you how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003elearn which marketing tools are most effective and how to use them\u003c\/li\u003e\n\u003cli\u003ecreate a smart marketing plan that reflects your financial goals\u003c\/li\u003e\n\u003cli\u003eplan small actionable steps to take in reaching those financial goals\u003c\/li\u003e\n\u003cli\u003edetermine who your ideal clients are and establish contact with them\u003c\/li\u003e\n\u003cli\u003eturn that initial contact into a profitable relationship for both of you\u003c\/li\u003e\n\u003cli\u003etalk to clients about money and the design process - without fear\u003c\/li\u003e\n\u003cli\u003efigure out a fair hourly rate and give an accurate estimate for a project\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eYou'll learn the ins and outs of creating and running a creative services business - the things they never taught you in school. Plus, there are useful worksheets throughout the book, so you can apply the principles and formulas to your own circumstances and create a workable business plan right away.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eA marketing consultant to creatives since 1988, Ilise Benun partnered with designer Peleg Top in 2004 to create Marketing Mentor, a company dedicated to teaching self-employed creatives how to market their work. Benun's marketing articles have been featured in national publications such as \u003ci\u003eThe New York Times\u003c\/i\u003e, \u003ci\u003eThe Globe and Mail\u003c\/i\u003e, \u003ci\u003eThe Journal News\u003c\/i\u003e, \u003ci\u003eThe Denver Post\u003c\/i\u003e, Inc. Magazine, \u003ci\u003eSelf\u003c\/i\u003e, \u003ci\u003eEssence\u003c\/i\u003e, and \u003ci\u003eWorking Woman\u003c\/i\u003e.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 288\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.8 x 8.9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 02, 2008\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51760414064928,"sku":"9781600610080","price":27.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/d42f5aee527620ec40bbfda490f66918.webp?v=1780179391","url":"https:\/\/ebocreations.com\/products\/the-designers-guide-to-marketing-and-pricing-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}