by James Gaius Ibe (Author), Latson W. Cockfield (Author)

This book provides practical guidance on financial planning-based research, principles of finance, and best practices. The principles of finance include the following:
Money has a time value
Higher returns are expected to take on more risk.
Diversifying one's investment can reduce risk.
Financial markets are efficient in pricing securities.
The objectives of managers and stockholders may differ.
Reputation matters and past performance does not guarantee future performance.