{"product_id":"the-everything-guide-to-writing-copy-from-ads-and-press-release-to-on-air-and-online-promos-all-you-need-to-create-copy-that-sells-paperback","title":"The Everything Guide to Writing Copy: From Ads and Press Release to On-Air and Online Promos--All You Need to Create Copy That Sells - Paperback","description":"\u003cp\u003eby \u003cb\u003eSteve Slaunwhite\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eThe Everything Guide to Writing Copy\u003c\/i\u003e is a step-by-step guide to writing effective copy for a variety of media including print, web, radio, trade journals, and much more.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003ePacked with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company's bottom line. Features expert strategies for you to: \u003cbr\u003e -Write compelling headlines, tag lines, and leads\u003cbr\u003e -Avoid common copywriting mistakes\u003cbr\u003e -Strengthen brand development\u003cbr\u003e -Start a freelance copywriting business\u003cbr\u003e -Write copy for all media-print, radio, TV, and websites \u003cp\u003e\u003c\/p\u003eWhether you're a professional copywriter or just starting out, \u003ci\u003eThe Everything Guide to Writing Copy\u003c\/i\u003e will inspire you to create innovative, sales-generating advertising and marketing pieces.\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 304\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.8 x 9.9 x 8 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 14, 2007\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51800034804000,"sku":"9781598692518","price":26.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/0d40e1a615431b27581dfc5d04f19d31.webp?v=1780830682","url":"https:\/\/ebocreations.com\/products\/the-everything-guide-to-writing-copy-from-ads-and-press-release-to-on-air-and-online-promos-all-you-need-to-create-copy-that-sells-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}