{"product_id":"the-everything-token-how-nfts-and-web3-will-transform-the-way-we-buy-sell-and-create-hardcover","title":"The Everything Token: How Nfts and Web3 Will Transform the Way We Buy, Sell, and Create - Hardcover","description":"\u003cp\u003eby \u003cb\u003eSteve Kaczynski\u003c\/b\u003e (Author), \u003cb\u003eScott Duke Kominers\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eA Harvard Business School professor and a16z crypto research partner and a career marketer and Web3 entrepreneur demystify the coming digital revolution, showing how NFTs will transform our online and offline interactions.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eNFTs aren't just pictures on the internet, or a fad that has come and gone. Rather, they're a new technology for creating digital assets and providing irrefutable proof of ownership. NFTs open up markets that have never before existed, and are already revolutionizing commerce and brand-building at everything from hot startups to Fortune 500 companies. \u003cp\u003e\u003c\/p\u003eKominers and Kaczynski have created a framework that explains what NFTs are, why they're valuable, and how businesses can leverage them to build highly engaged and intensely loyal communities around their products and brands. \u003cp\u003e\u003c\/p\u003eThrough original research and industry experience, Kominers and Kaczynski describe the possibilities of this new digital frontier with clarity and rigor. \u003ci\u003eThe Everything Token\u003c\/i\u003e is the essential primer on this innovation that has the potential to transform all aspects of business.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eSteve Kaczynski\u003c\/b\u003e has more than fifteen years of experience as a communications and marketing professional, including stints in leadership at Progressive Insurance and Nestlé. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eScott Duke Kominers\u003c\/b\u003e is the Sarofim-Rock Professor of Business Administration at Harvard Business School and a partner at a16z crypto. He co-leads Harvard's Crypto, Fintech, and Web3 Lab. \u003cp\u003e\u003c\/p\u003eBoth advise entrepreneurs and established companies on NFTs, Web3, and marketplace design, and are avid NFT collectors and creators themselves.\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 288\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.75 x 8.59 x 5.67 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 23, 2024\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51752610038048,"sku":"9780593545102","price":29.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/2fe55404c0a747f50416ea96c76a5473.webp?v=1779999901","url":"https:\/\/ebocreations.com\/products\/the-everything-token-how-nfts-and-web3-will-transform-the-way-we-buy-sell-and-create-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}